Sappi, with its long-standing commitment to sustainability, needed a coherent strategy to further scale business and societal value creation. An important consideration, as one of the country’s largest land owners, was its relationship with rural communities.

Genesis was retained by the Public-Private Growth Initiative (PPGI) to demystify and increase adherence to regulations on how to re-open the economy safely after lockdown and to remain open using insights from behavioural economics.

Genesis was contracted by the Industrial Development Corporation (IDC) to provide an overall assessment of the Clothing and Textile Competitiveness Programme (CTCP) and make recommendations on how the programme could be improved to optimise its impact on the industry.

Genesis was appointed to assist with a merger assessment of a licensing agreement in which AB InBev would produce, market and sell Diageo’s Smirnoff ready-to-drink (RTD) alcoholic beverage and Guinness brands in South Africa.

Genesis assisted Bowmans on behalf of Phillip Morris South Africa (PMSA) on whether an acquisition by British Tobacco South Africa (BATSA) of Twisp might lead to the foreclosure of PMSA and others in the market for similar products.

To prepare for strategic engagements with the government and other stakeholders, the Beer Association of South Africa (BASA) contracted Genesis to provide independent facts on the nature, size, dynamics and economic contribution of the beer industry, as well as a better understanding of the public policy issues facing the industry.

Genesis was approached by a major alcohol manufacturer and distributor to assess the appropriateness of excise tax as a tool to reduce harmful consumption of alcohol and to raise revenue for the state.

Genesis was appointed by two of the world’s top fast-moving consumer goods brand to evaluate the economic pros and cons of a multi-billion-rand mega-transaction in the FMCG sector.

The CEOs’ Initiative, a grouping of 60 top CEOs, asked Genesis Analytics to diagnose the challenges in the Vaal region and come up with a solution. Our team worked with the government and big businesses in the region to design a rejuvenation plan.

The National Economic and Development Labour Council (Nedlac) commissioned Genesis Analytics to conduct an urgent independent study on the likely economic, health and social impacts of some of the amendments proposed in the Liquor Amendment Bill, 2017.

Genesis was appointed by Italtile to provide expert economic opinion and testimony in Italtile’s acquisition of Ceramic Industries Limited (CIL) and Ezee Tile. 

Genesis Analytics was appointed jointly by The Coca-Cola Company, SABMiller and Coca-Cola Sabco to provide expert economic advice regarding the creation of Coca-Cola Beverages Africa, the largest Coca-Cola bottler on the African continent.

Genesis was retained to provide expert economic analysis and support to Macsteel in its objection to a proposed import tariff increase for steel pipes by a supplier, Hall Longmore.

Genesis was retained to provide expert economic analysis in an international merger between cement producers Holcim and Lafarge. The objective of the assignment was to assess the Competition Commission’s requirement that Holcim divest its minority shareholding in a competing South African cement manufacturer as a condition for the approval of the merger.

Genesis was commissioned to advise a major South African cement producer on certain trade-related aspects of a complex investment decision.

Genesis was commissioned to provide an in-depth economic assessment of whether Sasol’s polypropylene export prices were likely to represent a valid comparator to the domestic prices that were alleged to be excessive. 

Genesis has become an important source of independent analysis and advice to the South African Poultry Association (SAPA) and, through these engagements, also to decision-makers in South Africa’s International Trade Administration Commission (ITAC), the Department of Trade and Industry (the dti) and the Department of Agriculture, Forestry and Fisheries (DAFF).

Genesis was asked by a player in the automotive industry to conduct an independent economic assessment of the impact of prescriptive warranty provisions used by original equipment motor vehicle manufacturers (OEMs) on South African consumers.  

Genesis was commissioned to provide expert economic evidence relating to a complaint brought by the Fair Competition Commission of Tanzania (FCC) against the Tanzania Cigarette Company (TCC). In the complaint, it was alleged that TCC engaged in an abuse of dominance in relation to a new entrant, and that it then illegally acquired the allegedly successful entrant.

Genesis was retained by Columbus Steel's attorneys to assist in assessing the economic aspects of consent order negotiations with the Competition Commission relating to alleged scrap metal cartel activity. The project team undertook a detailed economic analysis of the actual effect of the alleged behaviour.

The Shared Value team facilitated training and workshops for Samsung on improving the company's corporate citizenship in Africa.

Genesis was commissioned to assess the competitive effects of a large proposed merger in South Africa's processed foods industry.  The most important task of the assignment was to reach an accurate definition of the industry’s markets.

Genesis was commissioned by Sasol to provide economic input into the competitive impact of the proposed sale of its Tosas business unit to a major South African road construction company, Raubex.

Genesis was commissioned by the Minister of Economic Development to defend a High Court application by the Metal Recyclers Association (MRA) to set aside a new policy directive affecting scrap metal pricing.

Genesis was retained to provide expert economic analysis and testimony in the merger between Actom, a large manufacturer of electrical machines and rotating devices, and Savcio, a large repairer of similar products.

Genesis was retained by the parties to a vertical merger after the Competition Commission prohibited the acquisition of an additional 50% shareholding in Maksal by Sunset Bay, which already owned 48.5% of the company. 

Genesis was retained by the legal advisers to Steinhoff during its acquisition of sole control of KAP International. The project team assisted in clarifying critical elements of the competitive assessment. 

Genesis was appointed to provide expert analysis on Walmart’s proposed acquisition of Massmart by affected trade unions, which were later joined by the Department of Economic Development. This was considered a seminal case regarding public interest issues related to mergers and acquisitions in South Africa.

Genesis was approached by all the major safety-shoe manufacturers in South Africa in order to assist them in assessing what the competitive effects would be of a consolidation of the industry and whether this would pass muster under the Competition Act. 

Genesis was commissioned to provide expert advice to a leading tyre manufacturer in a Competition Commission investigation into trade arrangements made through a subsidiary with a tyre dealer located in Gauteng.

Genesis was commissioned to provide expert input for a local coatings manufacturing company to support its opposition to a buy-out by an international firm.  

Genesis provided expert economic analysis in the approved purchase of bank card and SIM card manufacturer, Namitech, by the world's largest chip maker for smartcards and SIM cards, Gemalto. This seemingly concentrated market demanded careful economic analysis of tender behaviour, potential entry and countervailing power in order to reveal the lack of competitive concerns.

In a High Court dispute between the National Bargaining Council for the clothing manufacturing industry and five clothing manufacturers, Genesis provided an expert economic opinion on the bargaining council system in South Africa and the welfare effects of extending collective agreements.

Genesis was retained by Luthra and Luthra to assess the nature and competitive effects of an exclusive supply relationship between the Steel Authority of India Limited (SAIL) and Indian Railways (IR) in response to a complaint made by Jindal Steel Power Limited (JSPL).

Genesis was retained by a major fast-moving consumer products company to assist with internal investigations into whether employees were engaged in cartel activity. 

Genesis was commissioned to assist one of the largest suppliers of mining support products, Bedrock Mining Support, in its bid to oppose a Competition Commission prohibition of its acquisition of hardwood plantations owned by Mondi.

Coca-Cola Fortune, a large bottler of Coca-Cola products in South Africa, retained Genesis to provide expert economic analysis  in order to determine whether its sole and exclusive distribution arrangements in Limpopo could be considered anti-competitive exclusionary conduct in terms of the Competition Act . 

Genesis was retained to assist the client’s legal team in responding to competition issues raised by the large merger of Bidpaper Plus and Sprint Packaging, both of which operated in the packaging industry.

Genesis Analytics was commissioned to provide expert economic advice and assistance for Grandmark International, an importer of motor vehicle components. 

Genesis was commissioned to assist a leading beer producer in responding effectively to the National Treasury's proposed increase in taxation on beer products, but not on other alcoholic beverages, such as wine.

In what has become a landmark case, Genesis was retained by a number of vehicle-tracking companies to provide an independent economic analysis of the allegation that a standard set for the vehicle-tracking industry and its adoption by insurers had the effect of raising barriers to new entrants.

Genesis was appointed to advise a fencing manufacturer on the formulation of a complaint to the Competition Commission regarding abusive price discrimination by a vertically integrated steel wire supplier.