Genesis has built diverse expertise in conducting market-sizing and positioning exercises across Africa and the Middle East, working with a variety of financial services, including credit providers, large financial institutions and donor organisations.
We have helped multinational credit providers in Africa to understand the size of the markets for their products by breaking down the addressable market into target segments. In addition, we have assisted large financial institutions, including pan-African commercial banks, in sizing the retail, business banking, and corporate and investment banking revenue pools in their markets.
Analysing the future of South Africa’s card acquiring market
Due to innovation and competition increasing, a global payment service provider wanted to better understand the market to engage new partners and increase their market share. This required a strategy and go-to-market approach across the various acquiring channels.
Quantifying the true cost of cash in South Africa
South Africa has a high proportion of banked adults but cash still accounts for over 50% of the total value of all consumer transactions. Genesis partnered with MasterCard to quantify the true cost of this reliance on cash for consumers in South Africa.
Socio-economic impact of debt forgiveness Bill
Genesis was appointed by the dti (on behalf of Parliament) to undertake an independent socio-economic impact assessment of the National Credit Amendment Bill 2018, a separate debt review regulatory regime and process for a defined lower-income segment, called debt intervention.