Economic contribution of beer brewing industry
The Beer Association of South Africa (BASA) is a non-profit organisation whose founding members include Craft Brewers Association of South Africa, Heineken South Africa, the South African Breweries and the United National Breweries.
The objective of BASA is to lead the responsible advancement of the interests of beer manufacturers and to raise and improve the reputation and status of the industry.
To prepare for strategic engagements with the government and other stakeholders, BASA needed independent facts on the nature, size, dynamics and economic contribution of the beer industry, as well as a better understanding of the public policy issues facing the industry.
Genesis documented the entire industry and modelled the economic impact. This included malt beer, sorghum beer and craft beer markets.
It was the first time the craft beer market had been fully documented.