Genesis offers a wealth of experience in providing strategy support to financial services players, with two decades of experience and over 600 successfully completed projects in Africa and the Middle East.
Our clients are diverse. We assist governments and government agencies in developing long-term strategies aimed at economic development and advise donors in developing their initiatives to better reach their targeted segments.
Finding a channel sweet spot for a Nigerian bank
Genesis was commissioned by a Nigerian bank to conduct a channel optimisation study, which involved an analysis of 65 million transactions across the bank’s customer base. This took into account global trends in channel usage, cost and best-practice channel optimisation, and considered the relevance of these international trends within the context of the Nigerian market.
Strategy for financial inclusion unit of Ghanaian bank
Our assignment was to assist a leading Ghanaian bank's Financial Inclusion Unit (FIU) to deliver on its overarching goal of having five million active accounts by 2018, and to identify ‘capability’ gaps that could potentially be supported by FSD Africa. The analysis involved a market opportunity analysis and internal capability assessment.
Design thinking for innovative bank products in Tanzania
Genesis was contracted to support FinSights Lab, an innovation initiative enabling solutions for financial services institutions to enhance financial inclusion, in supporting a large Tanzanian bank to develop new products and services for the mass market.