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Africa's Youth

Africa's Youth


Africa is experiencing an unprecedented youth wave. Today, Africa has twice as many 15-year-olds as 35-year-olds. This ratio is likely to increase. From 193 million young people aged 15-24 in 2015, the number will grow to 295 million by 2035, and to 362 million by 2050.



    Insights into changing nature of work for young Africans

    Genesis was contracted by the Mastercard Foundation to perform audience-needs research for a new initiative to improve the availability of insights relating to the changing nature of work for young Africans in the coming 10-15 years.


    Unpacking gig opportunities for unemployed Kenyan youth

    Genesis partnered with Mercy Corps Youth Impact Labs (YIL) Kenya to undertake a study that unpacks the potential that the gig economy has in solving Kenya’s unemployment challenge.


    Framework for SME finance to support agriculture value chain in Africa

    Genesis partnered with an international donor organisation to compare the operational processes of a group of agri-SME lenders to identify ways of serving the agricultural value chain more effectively.


    Our behavioural solutions team lifts school attendance by 14%

    Genesis Analytics partnered with the Fun Learning for Youth (FLY) programme in Alexandra to help them improve attendance and attainment rates. The interventions resulted in a 14% increase in student attendance across all grades over the five-week period.


    Diagnosing MSME development challenge in Africa

    Genesis partnered with a private foundation to diagnose the MSME landscape in four countries to understand the key growth constraints and programming opportunities for MSME development.


    Making agriculture markets more accessible to youth

    Genesis was commissioned by the Alliance for a Green Revolution in Africa (AGRA) to find a way to make young people more effective in agriculture.


    Rockefeller looks to new digital skills for Africa's youth

    Genesis was awarded a two-year grant by The Rockefeller Foundation to serve as monitoring and evaluation (M&E) partner to their Digital Jobs Africa (DJA) initiative, which was set up in response to the challenge of widespread youth unemployment in Africa.


    Enterprise project tests rural youth employment plan

    TechnoServe commissioned evaluations of their Strengthening Rural Youth Development through Enterprise (STRYDE) programme to understand their impact, learn from the implementation of both phases, and test the sustainability of their roll-out model.


    Impact of in-school classes for budding Entrepreneurs

    Genesis Analytics was contracted to conduct an impact evaluation targeting learners who had completed three years of the startUP&go programme funded by the International Labour Organisation (ILO). 

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Related Focus Areas


    Agriculture and agribusiness

    Africa’s agricultural sector is critical to sustainable economic development. It supports economic opportunities in rural communities, the alleviation of poverty and plays an essential role in food security. Genesis works across the public-private interface for governments, donors, philanthropic and private sector clients.

    Unlocking the sector’s potential requires a combination of political will, enabling regulatory frameworks, improved access to finance, skills investment and climate change adaptation. An understanding of these interlocking factors underpins our approach to programme design and implementation.


    Behavioural solutions

    Genesis recognises that certain problems in commerce and development demand an expert understanding of human behaviour. Moreover, the quality of traditional solutions can often be dramatically improved by incorporating behavioural expertise. Behavioural Solutions at Genesis combines expertise in economics, psychology, anthropology and sociology to unlock value.


    Centre of Digital Excellence

    Our Centre for Digital Excellence (C0DE) team at Genesis focuses on technology innovation and the opportunities it provides for improving the development potential of African nations. Our work is focused on supporting African governments, their development partners and private firms in forging new tech-enabled pathways to inclusive growth.


    Financial services strategy

    Our Financial Services team has completed more than 600 projects across sub-Saharan Africa and the Middle East since 2001. We work with leading financial institutions to address their challenges, unlock value for their stakeholders and shape the future of the industry.

    Our team understands the evolving technology and market structures, economics and regulatory trends across all segments of the financial services sector. Our distinct approach is characterised by deep specialisation and rigorous analysis based on a strong economics foundation.


    Financial inclusion

    Financial inclusion remains an acute challenge across Africa, with many people in the sub-Saharan region lacking access to basic financial products and services, such as credit, savings and insurance products. The effects of financial exclusion fall disproportionately on particularly women, low-income groups, rural inhabitants and small businesses. These groups have traditionally been underserved by traditional financial services. Genesis has built deep expertise in driving financial inclusion across these groups in Africa.



    We work with our clients to develop solutions aimed at improving the health of populations throughout Sub-Saharan Africa. 

    Our region faces the challenges of the quadruple burden of disease, which includes both communicable and non-communicable diseases, as well as violence and injury. 

    Coupled with this are relatively weak health systems, heavy reliance on donor funding and inequitable public and private sectors. Within this context, we provide experts with decades of experience in the design, implementation, costing and evaluation of health programmes, and strengthening of sustainable health systems.


    Human development

    We work with governments and private businesses to build human capital by improving education and health outcomes, ensuring a decent standard of living for all. Our focus sectors are health, education, social protection and WASH (water, sanitation and hygiene). 

    Our core areas of expertise are financing (public finance management, sector financing and expenditure performance, private sector investment), mixed service delivery systems (private and public sector) and adaptive social service systems.


    Monitoring, evaluation and learning

    We work to maximise the social and economic impact of development efforts. As a trusted provider of monitoring, evaluation and learning (MEL) services we combine our deeply rooted understanding of the African context with our extensive experience in qualitative and quantitative monitoring and evaluation (M&E) methods to assess progress, measure value creation, and facilitate internal and external learning.

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