
Manufacturing
Manufacturing
Overview
The manufacturing sector ranges from industrial to fast-moving consumer goods. Genesis has extensive experience in providing services across this sector, from the manufacture of steel, cement, chemicals, resins and fertilizers to credit cards, supermarkets, cereals and tyres.
Working in this sector requires that economists quickly come to grips with technical issues of production and use of the products. At a retail and consumer level, economists must develop an understanding of competition dynamics that are often based on product differentiation through branding and marketing. They also need to understand the socio-economic impact of the sector.
In addition to the competition economics and international trade work, our Applied Behavioural Economics practice is also active in this sector. We understand that humans routinely use biases and heuristics to make decisions, and that this often results in atypical or unexpected outcomes. We have proven that businesses can derive considerable value from designing for the fallibility of human decision-making, especially in the consumer-goods sector – whether that be in product design, marketing, sales, service, channels, or other functional areas.
Projects