A revolution is taking place in business. In the Shared Value and Impact practice our purpose is to reshape capitalism to serve the world. We put flourishing societies and ecosystems at the centre of the economy, not as afterthoughts.
We regard the company as the most powerful economic engine ever invented - and when companies start to think beyond narrow shareholder value to the creation of impact, they can also become potent drivers of development, social progress, inclusion and sustainability.
Areas of Expertise
Impact can be assessed for a company, an investment, a project, or a sector and is an important tool in strategy, project implementation, regulatory advocacy, staff motivation and reputation management.
We are leaders in helping companies and investors conceptualise, measure and articulate the social, economic and environmental value created (or destroyed) by a company, sector or investment.
Shared value and impact strategy
As the world searches for a more inclusive form of capitalism, companies and investors need new commercial models and strategies with high positive social and environmental impact.
We work with leading companies and investors to design societal strategies and business models, not as corporate charity, but at the commercial core of the business.
In South Africa, we advise on meaningful transformation strategies including enterprise and supplier development, inclusive employment, and working with communities.
We advise companies across the continent on public and governmental affairs. We help them to understand and navigate the political economy, and to craft positive public policy strategy, supported by strong technical research and positions.
Public policy services include stakeholder mapping, policy and regulatory analysis, position papers, dialogue facilitation, and strategies for the mitigation of political, regulatory and legislative risk.
A new approach to impact reporting rolled out in Ghana with SCB
Standard Chartered Bank partnered with Genesis as impact advisors to develop a next generation approach to impact measurement and reporting. This new approach was rolled out in a case study on lending to the manufacturing and infrastructure sectors in Ghana.
Building a transformational approach to impact for Sappi
Sappi, with its long-standing commitment to sustainability, needed a coherent strategy to further scale business and societal value creation. An important consideration, as one of the country’s largest land owners, was its relationship with rural communities.
Working on a solution to turn around South Africa’s rust belt
The CEOs’ Initiative, a grouping of 60 top CEOs, asked Genesis Analytics to diagnose the challenges in the Vaal region and come up with a solution. Our team worked with the government and big businesses in the region to design a rejuvenation plan.
What value does Airbnb add to the South African economy?
Since its launch in 2015 Airbnb has grown rapidly in South Africa. Like other disruptive businesses, it has faced pushback from the traditional hospitality industry. To establish the contribution of Airbnb, the Shared Value practice at Genesis Analytics was asked to undertake an independent study to quantify the benefit of Airbnb to the economy.
Designing a shared-value agri fund to finance rural land reform
Land reform is the most pressing and emotional political issue in South Africa. Genesis Analytics was approached by a banking client to design a solution to support rural land reform and to transform the farming sector. The purpose of the fund was to support the transformation of sustainable large-scale commercial agricultural businesses owned by black South Africans.
Agriculture and agribusiness
Africa’s agricultural sector is critical to sustainable economic development. Recognising the important role which agriculture plays in supporting economic opportunities, in particular for rural communities, the essential role of the sector for food security, and linkages with poverty alleviation, Genesis works at the public-private interface for government, donor, philanthropic and private sector clients, and in fruit, vegetable, cash and staple crop value chains across Sub-Saharan Africa.
Communications and broadcasting
We work with governments and regulators to cut through the complexities of digital markets and ensure that digital policy and regulation are fit for purpose, striking the optimal balance between intervention and innovation. Our work includes all aspects of governance and economic regulation including competition, digital rights, data protection and privacy, consumer protection, e-commerce, economic structure and digital trade.
Our digital economy team at Genesis focuses on technology innovation and the opportunities it provides for improving the development potential of African nations. Our work is focused on supporting African governments, their development partners and private firms in forging new tech-enabled pathways to inclusive growth.
Financial services strategy
Our Financial Services team has completed more than 600 projects across sub-Saharan Africa and the Middle East since 2001. We work with leading financial institutions to address their challenges, unlock value for their stakeholders and shape the future of the industry.
Our team understands the evolving technology and market structures, economics and regulatory trends across all segments of the financial services sector. Our distinct approach is characterised by deep specialisation and rigorous analysis based on a strong economics foundation.
We work with our clients to develop solutions aimed at improving the health of populations throughout sub-Saharan Africa.
Our region faces the challenges of the quadruple burden of disease, which includes both communicable and non-communicable diseases, as well as violence and injury.
Coupled with this are relatively weak health systems, heavy reliance on donor funding and inequitable public and private sectors. Within this context, we provide experts with decades of experience in the design, implementation, costing and evaluation of health programmes, and strengthening of sustainable health systems.
The manufacturing sector ranges from industrial to fast-moving consumer goods. Genesis has extensive experience in providing services across this sector, from the manufacture of steel, cement, chemicals, resins and fertilizers to credit cards, supermarkets, cereals and tyres.
Working in this sector requires that economists quickly come to grips with technical issues of production and use of the products. At a retail and consumer level, economists must develop an understanding of competition dynamics that are often based on product differentiation through branding and marketing. They also need to understand the socio-economic impact of the sector.
In addition to the competition economics and international trade work, our Applied Behavioural Economics practice is also active in this sector. We understand that humans routinely use biases and heuristics to make decisions, and that this often results in atypical or unexpected outcomes. We have proven that businesses can derive considerable value from designing for the fallibility of human decision-making, especially in the consumer-goods sector – whether that be in product design, marketing, sales, service, channels, or other functional areas.