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Market analysis and positioning

All projects

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    Strategy refresh for a large Kenyan insurance company

    Genesis was engaged by a leading pan-African insurance company operating in Kenya to update its strategic plan for the period ending 2025.

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    Encouraging the acceptance of QR codes by SA micro merchants

    Genesis was commissioned by a global financial services company to conduct research on how to encourage the uptake of QR payments by micro merchants in South Africa, on behalf of a payment solutions provider aiming to enter this space.

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    Business models for Kenyan agri finance institution

    Following a successful strategic plan that Genesis developed for the Agricultural Finance Corporation (AFC), the government’s development financial institution re-engaged Genesis to help with the implementation of its new business model.

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    Diagnostic study of challenges faced by cross-border traders

    FinMark Trust (FMT) commissioned Genesis to carry out a scoping exercise to understand the size, state and dynamics of informal cross-border trade between South Africa and Mozambique, and Eswatini and Zimbabwe.

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    Commercial due diligence on payments service provider

    Genesis partnered with an international DFI to conduct a commercial due diligence of Adumo, a prominent South African independent payments company, with a possible view towards an equity investment in another, similar business.

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    Zimbabwe payment market scan for a co-branded card

    Genesis was commissioned by a global card association to conduct a market scan and opportunity assessment on a co-branded card offering in Zimbabwe.

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    Probe on purchase of crossborder digital payment provider

    A Pan-African bank commissioned Genesis to assess the revenue potential of the purchase of digital payment provider, with the intention of streamlining crossborder remittance payments both across its own customer base and for non-customers.

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    Seeking new financial products to target gig workers

    Genesis was commissioned to conduct a market sizing of the gig economy in Pakistan, Egypt and Saudi Arabia to review the challenges faced by gig workers in these three markets and to propose recommendations on financial products to target this segment.

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    Developing a fundraising strategy for a coding-for-kids start-up

    Genesis Analytics’ Centre of Digital Excellence (C0DE) and Financial Services Strategy (FSS) teams partnered with CodeNgwana, an NGO initiative that provides foundational coding lessons to African children, to support its growth objectives over the next three years.

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    Insight into SME environment in three West African countries

    Genesis was commissioned by the IFC to assess the micro, small and medium enterprises (MSME) sectors and research the specific financial needs of MSMEs in three West African countries.

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    The future demand for card-switching services in South Africa

    Genesis Analytics was commissioned by a national payment switch to determine a strategy for its card-switching business considering the increased competitive pressure faced from international card schemes.

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    Sizing retail and business banking markets in Botswana

    Genesis was asked to develop a model to size the revenue pools of the retail and business banking segments of the Botswana banking sector by a pan-African bank.

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    State of access to finance for Ethiopian woman traders

    Genesis was appointed by the IFC to run a diagnostic study on the state of access to finance in Ethiopia for women traders during the COVID-19 crisis and beyond.

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    Genesis supports Uganda with strategy to capitalise on 4IR to drive growth

    Genesis is providing technical support to Uganda's Presidential Taskforce on the fourth industrial revolution (4IR) to formulate a national 4IR strategy to guide the country on areas where 4IR technology can be domesticated to achieve development objectives.

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    Strategic plan to catalyse financial inclusion growth in Nigeria

    Genesis conducted a macroeconomic, financial sector policy and regulatory review to identify areas where EFInA could invest to catalyse financial inclusion in Nigeria.

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    Debunking financial and non-financial needs of MSMEs in Africa

    The International Finance Corporation (IFC) commissioned Genesis to do market-wide research on the MSME finance market and landscape in six African countries to ground its investment and advisory support to financial sectors.

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    Making Access Possible in Malawi: RoadMAP to MSME success

    Genesis, in partnership with FinMark Trust, was commissioned to carrying out an evidence-based diagnostic study of the MSME of Malawi to identify key barriers and opportunities in the market.

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    Charting a new course for failing state-owned enterprises

    Genesis worked with the National Planning Commission, a nucleus government advisory agency, to assess state-owned enterprises' performance and contribution to achieving the National Development Plan’s Vision 2030 of economic transformation and inclusive growth.

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    Strategy for mobile-wallet partnership opportunities in Africa

    Genesis Analytics was commissioned by a global card association to conduct a mobile-wallet partnership opportunity assessment across five countries, Ghana, Senegal, Madagascar, Cote d’Ivoire and Mauritius. This entailed assessing and mapping the payment landscape in each country and identifying key payment opportunities in the mobile money, card and digital payments space.

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    Enhancing end-to-end customer journey on sale of Saudi home mortgages

    A large Saudi Arabian mortgage financing company commissioned Genesis to help enhance its customer value proposition (CVP) in an innovative, digitally driven approach to issuing mortgage loans to borrowers.

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    Vision and strategy for Kenya’s National Payment System

    Genesis was engaged by the Financial Sector Deepening Trust (FSD) Kenya, on behalf of the Central Bank of Kenya (CBK), to perform a market analysis of the payments landscape in Kenya, and thereafter develop a 10-year vision and five-year strategy for the National Payment System (NPS).

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    Future of South African payments through lens of macroeconomics

    Bankserv commissioned Genesis to assess the future of South African payment rails (i.e. payment platforms or networks) to better cater to the evolving payments landscape.

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    Unpacking gig opportunities for unemployed Kenyan youth

    Genesis partnered with Mercy Corps Youth Impact Labs (YIL) Kenya to undertake a study that unpacks the potential that the gig economy has in solving Kenya’s unemployment challenge.

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    Assessing affluent card market in 6 African countries

    Genesis generated a report and a go-to-market strategy for an international card association was looking to enter the affluent card market in a number of African countries.

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    Growing a card scheme’s footprint in Southern Africa

    Faced with the rise of mobile money, a large international card scheme approached Genesis Analytics to develop tailored strategies to grow card use in five key African countries: Angola, Mauritius, Mozambique, Zambia and Zimbabwe.

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    Danes investigate a project support facility for water programme

    Genesis was contracted to assist the Danish embassy and Danish Environmental Protection Agency to conduct an investigation into establishing a project support facility (PSF) focused on investment planning and feasibility, project contracting, delivery modalities, financing and procurement.

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    Demand for storage facility to serve the Manu River Union

    Genesis was contracted to undertake the final demand study for an inland storage distribution facility to serve the Manu River Union countries of Liberia, Sierra Leone and Guinea as part of the due diligence required to finalise the financing arrangements for the facility in Liberia.

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    Independent review of a Treasury Operating Model

    Genesis performed a detailed risk analysis on internal processes, policies, documentation and reporting relevant to the treasury operations of a major East African multinational development finance institution (DFI).

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    Analysing the future of South Africa’s card acquiring market

    Due to innovation and competition increasing, a global payment service provider wanted to better understand the market to engage new partners and increase their market share. This required a strategy and go-to-market approach across the various acquiring channels.

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    Online portal to size and engage with fintech entrepreneurs in SA

    The National Treasury, in partnership with the World Bank, commissioned Genesis to conduct the first full market diagnostic and sizing of the local fintech sector in South Africa.

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    A winning strategy for deepening financial markets in Uganda

    Genesis Analytics have been working with Financial Sector Deepening (FSD) Trusts on a number of projects. FDS commissioned Genesis first to re-invigorate their approach to facilitating financial-sector deepening in Uganda. We then helped FSDU develop a refreshed strategy for the next three years and then assisted them with a critical part of strategy execution related to fundraising.

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    Navigating increasing competition for large South African retail bank

    A large South African retail bank commissioned Genesis to redefine their growth strategy for transactional products - focusing on how to grow transactional revenue.

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    Impact of multi-billion move from sugar to corn syrup

    Genesis was appointed by two of the world’s top fast-moving consumer goods brand to evaluate the economic pros and cons of a multi-billion-rand mega-transaction in the FMCG sector.

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    30 Kenyan banks adopt innovative payments infrastructure

    Genesis partnered with FSD Kenya to develop a business case to convince 30 Kenyan banks of the value of joining PesaLink, a payment infrastructure that allows banks to offer real-time, person-to-person transfers at a low cost.

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    Balancing innovation with regulation to grow SA financial services

    Genesis partnered with the Centre of Excellence in Financial Services to understand which policy and regulatory approaches best suit the South African financial sector in managing the balancing act of preserving the country's sound financial system, while enabling fintech innovation that promotes improved access to finance and growth in the sector.

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    Quantifying the true cost of cash in South Africa

    South Africa has a high proportion of banked adults but cash still accounts for over 50% of the total value of all consumer transactions. Genesis partnered with MasterCard to quantify the true cost of this reliance on cash for consumers in South Africa.

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    Plan for improving cross-border payments in SADC

    Genesis partnered with the FinMark Trust to verify what impact SADC's electronic cross-border payment system (called SIRESS) was having on the cost and efficiency of cross-border payments, and to understand why banks were not making greater use of it.

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    Mapping out path for local card-processing in SA

    Genesis partnered South Africa’s domestic payment switch, BankservAfrica (Bankserv) to determine how to continue providing card-switching services to the South African market.

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    Making Botswana an investment gateway to Africa

    Botswana's Investment and Trade Centre has adopted a roadmap detailing the steps the country would need to take to develop an international finance centre that could match Africa's leader, Mauritius. 

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    Impact of fintech on state of MSME finance in Kenya

    The Financial Sector Deepening Trust (FSD) Kenya commissioned Genesis to carry out an in-depth analysis on how and to what extent MSMEs had been impacted by the significant developments in the country's financial sector since 2005.

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    Research on sharing credit information in Kenya

    FSD Kenya commissioned Genesis to study current and future effects of sharing information on credit in Kenya.

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    Investment opportunities in Africa

    Genesis assessed investment opportunities in the banking sectors of four Sub-Saharan African countries for a private equity investor. The countries were Zimbabwe, Cote d'Ivoire, Cameroon and Senegal.

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    Namibian bank revamps their offering to new segments

    Genesis Analytics was commissioned by a large Pan-African bank operating in Namibia to assist in the development of its new student, young professional and staff value propositions.

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