Market analysis and positioning
All projects

Post-acquisition roadmap for proptech SaaS provider
After advising a private equity fund on the acquisition of a proptech SaaS player in South Africa, Genesis was retained to develop a five-year strategic roadmap to guide this business investor. A key aspect of the work was to ensure that management and the new equity partners were aligned going forward.

Analysis maps Kenyan insurance sector for pan-African firm
Genesis was retained by a pan-African insurance company operating in Kenya to conduct a competitor and market intelligence exercise. This engagement followed on from a strategy refresh exercise that Genesis facilitated for the same company a year earlier.

MSME training needs assessed as cross-border payments go digital
Genesis was commissioned to undertake a training needs assessment for MSMEs engaged in digital cross-border trade. The study spanned five COMESA member states (Kenya, Malawi, Rwanda, Uganda and Zambia) and was aimed at boosting the use of digital financial services for cross-border payments in the region.

Encouraging the acceptance of QR codes by SA micro merchants
Genesis was commissioned by a global financial services company to conduct research on how to encourage the uptake of QR payments by micro merchants in South Africa, on behalf of a payment solutions provider aiming to enter this space.

Probe on purchase of crossborder digital payment provider
A Pan-African bank commissioned Genesis to assess the revenue potential of the purchase of digital payment provider, with the intention of streamlining crossborder remittance payments both across its own customer base and for non-customers.

Seeking new financial products to target gig workers
Genesis was commissioned to conduct a market sizing of the gig economy in Pakistan, Egypt and Saudi Arabia to review the challenges faced by gig workers in these three markets and to propose recommendations on financial products to target this segment.

Developing a fundraising strategy for a coding-for-kids start-up
Genesis Analytics’ Centre of Digital Excellence (C0DE) and Financial Services Strategy (FSS) teams partnered with CodeNgwana, an NGO initiative that provides foundational coding lessons to African children, to support its growth objectives over the next three years.

Genesis supports Uganda with strategy to capitalise on 4IR to drive growth
Genesis is providing technical support to Uganda's Presidential Taskforce on the fourth industrial revolution (4IR) to formulate a national 4IR strategy to guide the country on areas where 4IR technology can be domesticated to achieve development objectives.

Charting a new course for failing state-owned enterprises
Genesis worked with the National Planning Commission, a nucleus government advisory agency, to assess state-owned enterprises' performance and contribution to achieving the National Development Plan’s Vision 2030 of economic transformation and inclusive growth.

Strategy for mobile-wallet partnership opportunities in Africa
Genesis Analytics was commissioned by a global card association to conduct a mobile-wallet partnership opportunity assessment across five countries, Ghana, Senegal, Madagascar, Cote d’Ivoire and Mauritius. This entailed assessing and mapping the payment landscape in each country and identifying key payment opportunities in the mobile money, card and digital payments space.

Vision and strategy for Kenya’s National Payment System
Genesis was engaged by the Financial Sector Deepening Trust (FSD) Kenya, on behalf of the Central Bank of Kenya (CBK), to perform a market analysis of the payments landscape in Kenya, and thereafter develop a 10-year vision and five-year strategy for the National Payment System (NPS).

Danes investigate a project support facility for water programme
Genesis was contracted to assist the Danish embassy and Danish Environmental Protection Agency to conduct an investigation into establishing a project support facility (PSF) focused on investment planning and feasibility, project contracting, delivery modalities, financing and procurement.

Demand for storage facility to serve the Manu River Union
Genesis was contracted to undertake the final demand study for an inland storage distribution facility to serve the Manu River Union countries of Liberia, Sierra Leone and Guinea as part of the due diligence required to finalise the financing arrangements for the facility in Liberia.

Analysing the future of South Africa’s card acquiring market
Due to innovation and competition increasing, a global payment service provider wanted to better understand the market to engage new partners and increase their market share. This required a strategy and go-to-market approach across the various acquiring channels.

A winning strategy for deepening financial markets in Uganda
Genesis Analytics have been working with Financial Sector Deepening (FSD) Trusts on a number of projects. FDS commissioned Genesis first to re-invigorate their approach to facilitating financial-sector deepening in Uganda. We then helped FSDU develop a refreshed strategy for the next three years and then assisted them with a critical part of strategy execution related to fundraising.

Balancing innovation with regulation to grow SA financial services
Genesis partnered with the Centre of Excellence in Financial Services to understand which policy and regulatory approaches best suit the South African financial sector in managing the balancing act of preserving the country's sound financial system, while enabling fintech innovation that promotes improved access to finance and growth in the sector.

Quantifying the true cost of cash in South Africa
South Africa has a high proportion of banked adults but cash still accounts for over 50% of the total value of all consumer transactions. Genesis partnered with MasterCard to quantify the true cost of this reliance on cash for consumers in South Africa.

Plan for improving cross-border payments in SADC
Genesis partnered with the FinMark Trust to verify what impact SADC's electronic cross-border payment system (called SIRESS) was having on the cost and efficiency of cross-border payments, and to understand why banks were not making greater use of it.

Review of the Ugandan Microfinance Sector
Genesis was commissioned by DFID and the Ugandan financial services inclusion programme to conduct a review of the progress made within the microfinance industry in Uganda, consider the emerging trends in the sector as well as to provide a look into the future and recommend new strategies for increasing the level of financial inclusion.

Sizing market for mobile phone money transfers
Genesis was commissioned by one of the largest mobile network operators (MNOs) in Africa to establish the size of the market for local and cross-border money transfers in 16 countries throughout Africa, the Middle East and South America, including Nigeria, Ghana, Côte d'Ivoire and Cameroon.