Sizing the SA digital banking market

Genesis was commissioned to complete a comprehensive market sizing of the digital banking platforms in South Africa. This involved a market view and a detailed competitor sizing for online channels.

This project put in context the demand and supply sides of the market in order to gear a large Pan-African bank for innovative digital practices in the future. Genesis, in conjunction with Moxon, developed up-take and adoption predictive models for the bank’s team.

With this the bank identified customer sets within its client base to actively target for adoption campaigns. We also developed a comprehensive insights report on the digital landscape within South Africa.

Specifically, this report touched on the demographics of the country, cellphone, PC and tablet usage statistics, as well as market share analysis of device and digital channel usage. These insights were used by the bank in the development of the bank’s digital strategy.