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Market analysis aids Malawian bank

Genesis Analytics was commissioned by a large bank in Malawi to conduct a market analysis in order to understand the bottom-of-the-pyramid (BOP) banking landscape better.

The team used a number of different methods, including desktop research, interviews with bank staff and interviews with the bank's BOP clients. It provided the bank with a list of key interventions that were necessary for the bank to improve its customer value proposition for the clients in this segment.

These were used as an input in the development of the bank's aggregated strategy for a combined business.

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