MenConnect is an innovative approach to supporting HIV treatment initiation and adherence among men living with HIV in South Africa. Genesis was responsible for crafting behaviourally informed messages that are timed to the treatment journey milestones and tailored per psychographic segment.

Genesis supported the Cipla Foundation in an innovative solution to expand the footprint of Centralised Chronic Medicines Dispensing Distribution (CCMDD) locations as a solution for chronic patients to pick up their medicines from decentralised locations.

The Solidarity Fund was set up in March 2020 to fund a range of initiatives that addressed the Covid-19 crisis in South Africa. The Bill & Melinda Gates Foundation (BMGF) funded Genesis Analytics to provide extensive and wide-ranging technical support for the fund to ensure that the investments made by the fund had the greatest possible impact.

Genesis Analytics was commissioned to deliver additional headline earnings to a financial institution over a period of three years. The team has implemented two projects to achieve this target.

A public-private convening body asked Genesis for advisory work to support Presidential decision-making in South Africa on how to unlock the economy responsibly – which parts, which sectors, how to balance lives with livelihoods?

Genesis Analytics partnered with the Fun Learning for Youth (FLY) programme in Alexandra to help them improve attendance and attainment rates. The interventions resulted in a 14% increase in student attendance across all grades over the five-week period.

A large Saudi Arabian mortgage financing company commissioned Genesis to help enhance its customer value proposition (CVP) in an innovative, digitally driven approach to issuing mortgage loans to borrowers.

A large financial institution approached the Applied Behavioural Economics (ABE) team to increase the response rates for one of its financial services campaigns. Behavioural economics principles were successfully applied to optimise various existing customer communication channels throughout the personal loan take-up/uptake journey.

Genesis Analytics’ Applied Behavioural Economics (ABE) team was retained to apply behavioural economics to a retailer’s online rewards platform as it shifted from the traditional bricks-and-mortar business to its redesigned e-commerce platform.

Medical male circumcision (MMC) is a low-cost, effective HIV prevention method, reducing female-to-male transmission by about 60%. But getting men to circumcise requires more than making services available. Many men do not follow through by booking for an MMC procedure, despite clearly indicating an intention to do so.

Genesis Analytics was commissioned by PPO Serve to help improve medication adherence among HIV-positive patients enrolled on the GP Care Cell (GPCC) programme. The programme offers free HIV treatment through a network of private GPs.

Genesis Analytics and the Foundation for Professional Development (FPD) have been commissioned by the Bill and Melinda Gates Foundation to provide technical assistance to the South African Department of Health (DOH) to support the delivery of a key HIV prevention programme - the national Medical Male Circumcision (MMC) Programme.

Genesis was awarded three-year contract from Bill & Melinda Gates Foundation to provide technical assistance to the South African national medical male circumcision (MMC) programme to build resilient local systems that successfully plan, effectively manage and efficiently execute the programme at scale, and transition MMC toward sustainability in South Africa.

Genesis Analytics supported the Department of Basic Education (DBE) to investigate the understanding, accessibility and acceptability of providing sexual and reproductive health (SRH) services to boys and girls attending school in South Africa.

The Applied Behavioural Economics team was commissioned to improve the conversion rates and the premiums collected for an asset manager’s retirement-product campaigns. The campaigns sought to migrate customers from old-generation products to new ones, while also increasing monthly premium contributions.

Genesis, in partnership with the Centre for Communication Impact, was commissioned by the Bill & Melinda Gates Foundation to support the South African National Department of Health in developing a communications strategy to address HIV, TB and the associated risk factors and comorbidities.

Genesis Analytics worked to establish an internal behavioural economics capability for a major financial service provider.

Genesis Analytics was commissioned to determine whether a pivotal new product would function by using a robust behavioural experiment. The experimental approach was key because focus groups and surveys could not adequately capture the experience of using the client’s product.

Genesis Analytics was part of a consortium that developed a communication strategy targeting tuberculosis and related illnesses affecting mineworkers, ex-mineworkers, their families and communities in Southern Africa.

Over the course of three months, we showcased the value of behavioural economics in a large South African bank resulting in a campaign performance improvement ranging between 31% and 100%.

With a focus on retention, Genesis worked with a large international investment company to decrease outflows across the disinvestment value chain using the principles of behavioural economics. 

Based on a series of successful projects, over the course of 2017, Genesis Analytics worked with a large, long-term client to help establish an internal behavioural economics capability. 

The National Economic and Development Labour Council (Nedlac) commissioned Genesis Analytics to conduct an urgent independent study on the likely economic, health and social impacts of some of the amendments proposed in the Liquor Amendment Bill, 2017.

South Africans (18-34 years) who are exposed to the Testa Boy campaign are 50% more likely to agree that men who test for HIV are strong and responsible, according to a study done by Genesis Analytics for the Centre for Communication Impact.

Genesis was retained by a multimedia conglomerate to assist in changing customer behaviour using the principles of behavioural economics.

Genesis Analytics showcased the value in using behavioural economics with insights from data science to increase short-term insurance sales. The outcome was an increase in sales of between 89% and 100%.

The Applied Behavioural Economics team was asked to assist a client in managing difficult conversations

A long-term client approached the Applied Behavioural Economics team at Genesis-Analytics to help promote uptake of its debt-management proposition, resulting in a 14-fold improvement in sales.

Genesis Analytics worked with a global insurance provider’s outbound call centre to encourage more South Africans to save adequately for retirement by avoiding early withdrawals.

A large South African retail financial services provider retained Genesis Analytics to assist with meeting its branch foot traffic and sales objectives by using behavioural insights.

The Applied Behavioural Economics team assisted an international merchant bank in building a rigorous, research-supported, behavioural change framework for increasing bank card use as a payment instrument among South African consumers. 

Genesis was commissioned to build a fully functional internal behavioural economics capability in a large European bank.

A large global insurer commissioned the Applied Behavioural Economics team to redesign its client-facing documents, resulting in better customer decision-making and large increases in retention rates.

Genesis Analytics assisted in the development and assessment of a new, face-to-face, system-driven, financial advice process that involved real-time information updating on customers. This involved a rigorous behavioural approach to testing and analysing the impact on market perceptions.

Genesis was employed by the International Partnership for Microbicides to test eight potential brand names and then the packaging for a monthly vaginal ring that helps to prevent new HIV infections in women.