Leveraging behavioural insights to step-change sales

Genesis Analytics showcased the value in using behavioural economics with insights from data science to increase short-term insurance sales. The outcome was an increase in sales of between 89% and 100%.

Contact-centre scripting and messaging were redesigned to tailor conversations to each customer based on internal customer-level data. These communications aimed to decrease information overload by leveraging behavioural techniques such as herding, priming, framing and exclusivity.

Following a successful pilot, the Genesis Analytics team was retained to leverage behavioural insights across all contact centre teams.