Nudging customers into branches to increase sales
A large South African retail financial services provider retained Genesis Analytics to assist with meeting its branch foot traffic and sales objectives by using behavioural insights.
The team set about designing and producing behaviourally enhanced store-front and in-branch marketing material with a view to establishing and maintaining a simple and consistent ‘conversation’ between the branch and the customer. The conversation escalated in detail, from an initial introduction to the products on offer at the branch, to a deeper conversation about the details of each product.
The intervention resulted in a 16% increase in foot-fall and a 9% increase in sales in less than two months.