Behavioural economics is a powerful field that combines economics and psychology to influence behaviour and improve decision-making for the better through low-cost, high-impact, easy-to-implement interventions. Genesis Analytics created the first team of consultants in Africa in 2014 to use a scientific understanding of human behaviour to solve practical problems in the world of business.

Insights from behavioural sciences foster an understanding of human behaviour within given contexts that allow us to design systems or interventions that result in behaviour change. The behavioural sciences is an umbrella term that draws on psychology, anthropology, cognitive science, behavioural economics (BE), and social and behavioural change communication (SBCC). Our work builds on the evidence base provided by behavioural sciences and applies it to effect behaviour change in wide-ranging contexts or settings. We use our deep sector expertise and experience in applying behavioural sciences insights to influence behaviour through communication, interventions, processes and systems. We design and deliver human-centred systems and processes, and effect scalable, sustainable behaviour change along the full impact pathway.