• Youtube Icon
  • Twitter icon
  • Instagram icon
  • LinkedIn icon
  • Facebook icon
Logo
    • Who we are
      • Who we are
      • Where we work
      • Who we work with
      • How we work
      • Our people
      • Our values
      • Genesis in the community
      • Our history
    • What we do
      • Behavioural solutions
      • Climate Finance and Economics
        • Climate finance
        • Just transition
        • Resilience and adaptation
      • Competition and Regulatory Economics
        • Competition economics
        • Regulatory economics
        • Communication and broadcasting
        • Damages and other litigation
        • Energy
        • Trade
      • Economic opportunity
        • Agriculture and agribusiness
        • MSME development
        • Gender and development
        • Green economy
        • Youth
      • Financial Services Strategy
        • Financial sector strategy
        • Market analysis and positioning
        • Financial risk management
        • Financial market policy
        • Financial inclusion
        • Applied behavioural economics
        • Payments
        • Digital financial services
        • Strategic due diligence
        • Partnerships
      • Frontier Technologies
        • Digital opportunities and their enablers
        • Digital public infrastructure
        • Digital policy and regulation
        • The Goat Framework
      • Health
        • Reproductive, maternal, child health and nutrition
        • Infectious diseases and pandemic preparedness
        • Digital health and data transformation
        • Health financing and systems optimisation
      • Human Development
        • Education
        • Social protection, child protection and jobs
        • Social sectors financing
        • Public finance management
      • Monitoring, evaluation and learning
        • Programme and impact evaluation
        • Monitoring and results measurement
        • Integrated monitoring, evaluation and learning
      • Primary Data Intelligence (PDI)
      • Economic Growth and Impact
        • Corporate impact and ESG
        • Political and public policy advisory for corporates
        • Economic and regulatory impact assessments
        • Just transition
        • Digital livelihoods
      • Services
        • Genesis Global Business Services
    • Our purpose
    • Join our team
      • Join our team
      • Why I chose Genesis
      • Young professionals
      • Experienced hires
      • Sign up to be an independent consultant
      • Bursaries
      • Our internship programme
    • News and insights
      • News
      • Newsletters
      • Reports and other documents
    • Contact us
      • Business Development Unit
      • Corporate enquiries
      • Careers
      • Offices
    • Who we are
      • Who we are
      • Where we work
      • Who we work with
      • How we work
      • Our people
      • Our values
      • Genesis in the community
      • Our history
    • What we do
      • Behavioural solutions
      • Climate Finance and Economics
        • Climate finance
        • Just transition
        • Resilience and adaptation
      • Competition and Regulatory Economics
        • Competition economics
        • Regulatory economics
        • Communication and broadcasting
        • Damages and other litigation
        • Energy
        • Trade
      • Economic opportunity
        • Agriculture and agribusiness
        • MSME development
        • Gender and development
        • Green economy
        • Youth
      • Financial Services Strategy
        • Financial sector strategy
        • Market analysis and positioning
        • Financial risk management
        • Financial market policy
        • Financial inclusion
        • Applied behavioural economics
        • Payments
        • Digital financial services
        • Strategic due diligence
        • Partnerships
      • Frontier Technologies
        • Digital opportunities and their enablers
        • Digital public infrastructure
        • Digital policy and regulation
        • The Goat Framework
      • Health
        • Reproductive, maternal, child health and nutrition
        • Infectious diseases and pandemic preparedness
        • Digital health and data transformation
        • Health financing and systems optimisation
      • Human Development
        • Education
        • Social protection, child protection and jobs
        • Social sectors financing
        • Public finance management
      • Monitoring, evaluation and learning
        • Programme and impact evaluation
        • Monitoring and results measurement
        • Integrated monitoring, evaluation and learning
      • Primary Data Intelligence (PDI)
      • Economic Growth and Impact
        • Corporate impact and ESG
        • Political and public policy advisory for corporates
        • Economic and regulatory impact assessments
        • Just transition
        • Digital livelihoods
      • Services
        • Genesis Global Business Services
    • Our purpose
    • Join our team
      • Join our team
      • Why I chose Genesis
      • Young professionals
      • Experienced hires
      • Sign up to be an independent consultant
      • Bursaries
      • Our internship programme
    • News and insights
      • News
      • Newsletters
      • Reports and other documents
    • Contact us
      • Business Development Unit
      • Corporate enquiries
      • Careers
      • Offices
  • Youtube icon
  • Twitter icon
  • Instagram icon
  • Linked In Icon
  • Facebook icon
image

Exiting a lockdown: A balancing act of lives and livelihoods

  • Focus Area:

    Applied behavioural economics
    Behavioural solutions
    Economic impact assessment
    Financial Services Strategy
    Health
    Economic Growth and Impact

  • Area of Expertise:

    Economic modelling
    Financial risk management
    Political and public policy advisory for corporates

  • Client:

    Public-Private Growth Initiative (PPGI), Harambee

  • Countries:

    South Africa

  • Date:

    2020

  • Project name:

    Post-COVID recovery pathways for South Africa’s key sectors

South Africa entered unknown territory in March 2020: a complete shutdown of the economy. People moved into social isolation, anxious about the pandemic, and unsure of the economic future. The lockdown helped to contain the virus and to prepare health facilities. Yet it was not economically sustainable.

Political leaders faced a difficult choice but had no precedent to follow. How to unlock the economy responsibly – which parts, which sectors, how to balance lives with livelihoods? They needed balanced, trusted and clear advice.

Aware of the acuteness of the situation a public-private convening body reached out to Genesis for advisory work to support Presidential decision-making. We rapidly pulled together a large team, drawing on cross-disciplinary expertise and skills from across the firm: conceptual integration, framework design, economic analysis, political economy, epidemiology, surveying and data visualisation.

Our proposed solution: a risk-based approach that combined economic value at risk and transmission risk in different industries. It was drawn into a single coherent framework that mapped a path to a phased reopening of the economy. Our novel approach to balancing economic value, stress and transmission risk helped to shift thinking within government to adopt a risk-adjusted approach.

Working in the context of data paucity required us to draw on interdisciplinary expertise and systems thinking to ensure robust logic. Trust in the rigour of the work was evident in secondary requests for assistance as the government moved through the alert levels.

Our cross-disciplinary teams, uniquely combined skill sets and our approach to partnering closely with the client manifested in helping to get the economy back to work as responsibly as possible - preserving livelihoods, saving businesses and protecting thousands of jobs.

IMPACT UNLOCKED.

Subscribe now to our monthly newsletter.

© 2026. All rights reserved.

  • Youtube Icon
  • Twitter icon
  • Instagram icon
  • LinkedIn icon
  • Facebook icon
  • Privacy Policy
  • Email Disclaimer
  • Whistle-Blowing Form

Head Office:
50 6th Road, Hyde Park, Johannesburg, 2196

Switchboard:
+27 (0)11 9947 000

Facsimile:
086 688 2247

We value your privacy

We use cookies to enhance your browsing experience and analyse our traffic. Analytics cookies are on by default; you can switch them off here at any time. By clicking "Accept All", you also consent to marketing cookies.

View Cookie Policy
Subscribe now to our monthly newsletter.

IMPACT UNLOCKED.

Sharp analysis.
Lasting solutions.

Subscribe now to our monthly newsletter.