Building behavioural economics capability and project support

Genesis Analytics worked to establish an internal behavioural economics capability for a major financial service provider.

Genesis Analytics assisted the company with optimising and upscaling the applications of behavioural economics across the organisation. In doing so, Genesis Analytics created greater exposure to the science and expanded its reach throughout the broader business.

Genesis Analytics assisted the new internal team with strategic direction and demand creation throughout the organisation. It partnered and supported the internal team on various behavioural economics projects.

To date, the joint team has completed four successful projects. The team is working on an additional three projects, and has numerous business development opportunities in the pipeline.