Genesis was retained by the legal team acting on behalf of Standard Bank in its acquisition of eCentric Switch to assist in responding to competition concerns raised by the Competition Commission. 

Genesis was asked to advise the Government Employees' Pension Fund, the largest investor in Africa, on the establishment of a developmental investment strategy. With $66 billion under management, the GEPF is one of the biggest pension funds in the world and the largest single investor in Africa.

In what has become a landmark case, Genesis was retained by a number of vehicle-tracking companies to provide an independent economic analysis of the allegation that a standard set for the vehicle-tracking industry and its adoption by insurers had the effect of raising barriers to new entrants.

Genesis was commissioned to provide expert economic assistance and strategic advice to Standard Bank, Africa’s largest bank, on all competition issues related to a landmark market inquiry in the banking sector. 

Genesis was commissioned to provide an analysis of the future of the television broadcasting industry in South Africa for a report commissioned by the National Association of Broadcasters in 2009. 

Genesis was commissioned to assist a distributor of liquefied petroleum gas (LPG) in cylinders to formulate an application for interim relief against a large LPG wholesaler and a filling station that it supplied for engaging in practices prohibited in terms of the Competition Act.  

Genesis was retained to provide expert economic analysis of the proposed merger between two large investment houses, Remgro and Venfin. This involved a wide range of products and markets, including radio broadcasting, content production and advertising.

Genesis was commissioned by the parties to assess a merger between Midas and Imperial in the automotive spare parts industry.  

Genesis was appointed to advise a fencing manufacturer on the formulation of a complaint to the Competition Commission regarding abusive price discrimination by a vertically integrated steel wire supplier.