Genesis was commissioned to provide expert economic analysis and testimony in a proposed hostile takeover of generics producer, Cipla Medpro, by Adcock Ingram, one of the largest pharmaceutical companies in South Africa.

Genesis was commissioned by the DTI to develop guidelines for ministerial intervention in competition matters through the championing of public interest. Genesis used its significant knowledge of the Competition Act and case precedence precedent to assess the scope for this kind of intervention in the South African context. 

Genesis was commissioned to assist one of the country’s largest dairy producers in responding to allegations by the Competition Commission that it was involved in price fixing in its milk procurement activities. 

Genesis played a central role in the debate in modelling the fiscal implications of the proposed National Health Insurance (NHI) policy when it assisted one of the largest healthcare service providers in South Africa in calculating the likely spill over effects for the labour market 

Genesis was retained by the legal team acting on behalf of Standard Bank in its acquisition of eCentric Switch to assist in responding to competition concerns raised by the Competition Commission. 

Genesis was asked to advise the Government Employees' Pension Fund, the largest investor in Africa, on the establishment of a developmental investment strategy. With $66 billion under management, the GEPF is one of the biggest pension funds in the world and the largest single investor in Africa.

In what has become a landmark case, Genesis was retained by a number of vehicle-tracking companies to provide an independent economic analysis of the allegation that a standard set for the vehicle-tracking industry and its adoption by insurers had the effect of raising barriers to new entrants.

Genesis was commissioned to provide expert economic assistance and strategic advice to Standard Bank, Africa’s largest bank, on all competition issues related to a landmark market inquiry in the banking sector. 

Genesis was commissioned to provide an analysis of the future of the television broadcasting industry in South Africa for a report commissioned by the National Association of Broadcasters in 2009.