• Youtube Icon
  • Twitter icon
  • Instagram icon
  • LinkedIn icon
  • Facebook icon
Logo
    • Who we are
      • Who we are
      • Where we work
      • Who we work with
      • How we work
      • Our people
      • Our values
      • Genesis in the community
      • Our history
    • What we do
      • Behavioural solutions
      • Climate Finance and Economics
        • Climate finance
        • Just transition
        • Resilience and adaptation
      • Competition and Regulatory Economics
        • Competition economics
        • Regulatory economics
        • Communication and broadcasting
        • Damages and other litigation
        • Energy
        • Trade
      • Economic opportunity
        • Agriculture and agribusiness
        • MSME development
        • Gender and development
        • Green economy
        • Youth
      • Financial Services Strategy
        • Financial sector strategy
        • Market analysis and positioning
        • Financial risk management
        • Financial market policy
        • Financial inclusion
        • Applied behavioural economics
        • Payments
        • Digital financial services
        • Strategic due diligence
        • Partnerships
      • Frontier Technologies
        • Digital opportunities and their enablers
        • Digital public infrastructure
        • Digital policy and regulation
        • The Goat Framework
      • Health
        • Reproductive, maternal, child health and nutrition
        • Infectious diseases and pandemic preparedness
        • Digital health and data transformation
        • Health financing and systems optimisation
      • Human Development
        • Education
        • Social protection, child protection and jobs
        • Social sectors financing
        • Public finance management
      • Monitoring, evaluation and learning
        • Programme and impact evaluation
        • Monitoring and results measurement
        • Integrated monitoring, evaluation and learning
      • Primary Data Intelligence (PDI)
      • Economic Growth and Impact
        • Corporate impact and ESG
        • Political and public policy advisory for corporates
        • Economic and regulatory impact assessments
        • Just transition
        • Digital livelihoods
      • Services
        • Genesis Global Business Services
    • Our purpose
    • Join our team
      • Join our team
      • Why I chose Genesis
      • Young professionals
      • Experienced hires
      • Sign up to be an independent consultant
      • Bursaries
      • Our internship programme
    • News and insights
      • News
      • Newsletters
      • Reports and other documents
    • Contact us
      • Business Development Unit
      • Corporate enquiries
      • Careers
      • Offices
    • Who we are
      • Who we are
      • Where we work
      • Who we work with
      • How we work
      • Our people
      • Our values
      • Genesis in the community
      • Our history
    • What we do
      • Behavioural solutions
      • Climate Finance and Economics
        • Climate finance
        • Just transition
        • Resilience and adaptation
      • Competition and Regulatory Economics
        • Competition economics
        • Regulatory economics
        • Communication and broadcasting
        • Damages and other litigation
        • Energy
        • Trade
      • Economic opportunity
        • Agriculture and agribusiness
        • MSME development
        • Gender and development
        • Green economy
        • Youth
      • Financial Services Strategy
        • Financial sector strategy
        • Market analysis and positioning
        • Financial risk management
        • Financial market policy
        • Financial inclusion
        • Applied behavioural economics
        • Payments
        • Digital financial services
        • Strategic due diligence
        • Partnerships
      • Frontier Technologies
        • Digital opportunities and their enablers
        • Digital public infrastructure
        • Digital policy and regulation
        • The Goat Framework
      • Health
        • Reproductive, maternal, child health and nutrition
        • Infectious diseases and pandemic preparedness
        • Digital health and data transformation
        • Health financing and systems optimisation
      • Human Development
        • Education
        • Social protection, child protection and jobs
        • Social sectors financing
        • Public finance management
      • Monitoring, evaluation and learning
        • Programme and impact evaluation
        • Monitoring and results measurement
        • Integrated monitoring, evaluation and learning
      • Primary Data Intelligence (PDI)
      • Economic Growth and Impact
        • Corporate impact and ESG
        • Political and public policy advisory for corporates
        • Economic and regulatory impact assessments
        • Just transition
        • Digital livelihoods
      • Services
        • Genesis Global Business Services
    • Our purpose
    • Join our team
      • Join our team
      • Why I chose Genesis
      • Young professionals
      • Experienced hires
      • Sign up to be an independent consultant
      • Bursaries
      • Our internship programme
    • News and insights
      • News
      • Newsletters
      • Reports and other documents
    • Contact us
      • Business Development Unit
      • Corporate enquiries
      • Careers
      • Offices
  • Youtube icon
  • Twitter icon
  • Instagram icon
  • Linked In Icon
  • Facebook icon
image

Winners and losers of Kenya’s gambling tax reforms

  • Focus Area:

    Economic Growth and Impact
    Monitoring, evaluation and learning

  • Area of Expertise:

    Economic impact assessment

  • Client:

    Confidential

  • Countries:

    Kenya

  • Date:

    2023

  • Project name:

    Measuring the impact of gambling tax reforms on Kenya’s economy

Genesis was contracted by a corporate affairs and public policy advisory firm to independently measure the potential impact of proposed gambling tax reforms on the Kenyan economy.

The study was conducted urgently in one week with a restricted methodology. The aim of the study was to provide a high-level, objective impact assessment to inform the gaming industry’s response to the proposed amendments to the Finance Bill, and to open lines of conversation between stakeholders. Genesis works equally with governments and the private sector across the region and is known for independence and rigour.

The Kenyan Treasury Cabinet Secretary presented the Finance Bill, 2023 to Parliament on 28 April 2023 with proposed tax amendments to come into effect from 1 July 2023. A number of the proposed amendments will directly impact the betting, gambling and lotteries industry, most notably:

  1. Changing the definition of “winnings” (Section 2(a) of the Finance Bill) from net winnings to gross winnings (which includes the stake). This has implications for the calculation of withholding tax payable on winnings.
  2. Increasing excise duties on betting, gaming, lotteries and prize competitions from 7.5% to 15% (Section 43(b)(iv)-(vii) of the Finance Bill).
  3. Reducing the excise duty remittance period for licensees from 21 days to 24 hours (Section 41(1) and (2) of the Finance Bill).
  4. Exempting the exportation of taxable services from VAT, previously charged at 16% (Section 33(b)(v) of the Finance Bill).

IMPACT UNLOCKED.

Subscribe now to our monthly newsletter.

© 2026. All rights reserved.

  • Youtube Icon
  • Twitter icon
  • Instagram icon
  • LinkedIn icon
  • Facebook icon
  • Privacy Policy
  • Email Disclaimer
  • Whistle-Blowing Form

Head Office:
50 6th Road, Hyde Park, Johannesburg, 2196

Switchboard:
+27 (0)11 9947 000

Facsimile:
086 688 2247

We value your privacy

We use cookies to enhance your browsing experience and analyse our traffic. Analytics cookies are on by default; you can switch them off here at any time. By clicking "Accept All", you also consent to marketing cookies.

View Cookie Policy
Subscribe now to our monthly newsletter.

IMPACT UNLOCKED.

Sharp analysis.
Lasting solutions.

Subscribe now to our monthly newsletter.