Projects
OUR VALUE UNLOCKED PROJECTS

Pricing study for private eye care practice
Genesis Analytics was contracted to evaluate a private healthcare practice’s baseline cost structures and practice operations, determine whether global fees for disease management appropriately recover their costs, and to assist with pricing strategy and evaluation.

Real-time system to update customer information for major FSP
Genesis Analytics assisted in the development and assessment of a new, face-to-face, system-driven, financial advice process that involved real-time information updating on customers. This involved a rigorous behavioural approach to testing and analysing the impact on market perceptions.

Quantifying impact of competition in SA securities market
Genesis was requested by the Financial Sector Conduct Authority (FSCA) to assess the impact of introducing competition in the cash equites market in South Africa. In particular, over the past two years, the FSCA licensed four new trading platforms that are starting to compete against the well-entrenched JSE.

South Africans more aware of risks of sugary drinks
Genesis was contracted to do a baseline and follow-up evaluation of the Healthy Living Alliance (HEALA) campaign “Are you drinking yourself sick?”, which was aimed at reducing sugary-drinks consumption and promoting support for the sugar tax.

Finding a channel sweet spot for a Nigerian bank
Genesis was commissioned by a Nigerian bank to conduct a channel optimisation study, which involved an analysis of 65 million transactions across the bank’s customer base. This took into account global trends in channel usage, cost and best-practice channel optimisation, and considered the relevance of these international trends within the context of the Nigerian market.

Plan for improving cross-border payments in SADC
Genesis partnered with the FinMark Trust to verify what impact SADC's electronic cross-border payment system (called SIRESS) was having on the cost and efficiency of cross-border payments, and to understand why banks were not making greater use of it.