A long-term client approached the Applied Behavioural Economics team at Genesis-Analytics to help promote uptake of its debt-management proposition, resulting in a 14-fold improvement in sales.

Genesis Analytics worked with a global insurance provider’s outbound call centre to encourage more South Africans to save adequately for retirement by avoiding early withdrawals.

A large South African retail financial services provider retained Genesis Analytics to assist with meeting its branch foot traffic and sales objectives by using behavioural insights.

The Applied Behavioural Economics team assisted an international merchant bank in building a rigorous, research-supported, behavioural change framework for increasing bank card use as a payment instrument among South African consumers. 

Genesis was commissioned to build a fully functional internal behavioural economics capability in a large European bank.

A large global insurer commissioned the Applied Behavioural Economics team to redesign its client-facing documents, resulting in better customer decision-making and large increases in retention rates.

South Africa has a high proportion of banked adults but cash still accounts for over 50% of the total value of all consumer transactions. Genesis partnered with MasterCard to quantify the true cost of this reliance on cash for consumers in South Africa.

Genesis was contracted by the Department of Environmental Affairs  to conduct a socio-economic and environmental impact evaluation of the People and Parks projects between 2005/06 and 2015/16. 

TechnoServe commissioned evaluations of their Strengthening Rural Youth Development through Enterprise (STRYDE) programme to understand their impact, learn from the implementation of both phases, and test the sustainability of their roll-out model.