Projects
OUR VALUE UNLOCKED PROJECTS

Taking applied behavioural economics online for retail shopping
Genesis Analytics’ Applied Behavioural Economics (ABE) team was retained to apply behavioural economics to a retailer’s online rewards platform as it shifted from the traditional bricks-and-mortar business to its redesigned e-commerce platform.

Assessment of impact of IDC clothing and textile programme
Genesis was contracted by the Industrial Development Corporation (IDC) to provide an overall assessment of the Clothing and Textile Competitiveness Programme (CTCP) and make recommendations on how the programme could be improved to optimise its impact on the industry.

Tools to measure success of global bilharzia treatment programme
Merck contracted Genesis to develop programme key performance indicators (KPIs) and an M&E framework to efficiently monitor correct tablet distribution and use at country and community levels of its anti-bilharzia drug Praziquantel (PZQ). Merck has provided nearly one billion PZQ tablets to the World Health Organisation (WHO), which then distributes these to countries for mass drug administration in endemic areas.

Impact assessment of price on Eskom electricity consumption
The National Energy Regulator of South Africa (NERSA) appointed Genesis to assess and understand the economic impact of Eskom’s MYPD4 Application, and assess the price elasticity of demand for electricity for the utility's direct and municipal customers.

Genesis sizes up the lighting industry in South Africa
Genesis was comissioned by a manufacturer and retailer of homeware products to size the residential lighting market in South Africa. As no reliable estimates existed for the size of this market, Genesis used various market sizing techniques to establish an accurate estimate for the client.