Digital strategy for large global card scheme in South Africa

Genesis Analytics was commissioned by a large international card scheme to analyse and develop a strategy to position the scheme in the South African digital payments market.

The project team conducted an analysis of adoption trends in different digital payment channels. This identified opportunities for disruptive innovation and outlined a series of strategic actions the client could adopt in order to benefit from emerging opportunities.

The team’s recommendations were accepted by the client and formed the foundation for a multi-million-rand go-to-market strategy.