Digital financial services
All projects

Probe on purchase of crossborder digital payment provider
A Pan-African bank commissioned Genesis to assess the revenue potential of the purchase of digital payment provider, with the intention of streamlining crossborder remittance payments both across its own customer base and for non-customers.

Seeking new financial products to target gig workers
Genesis was commissioned to conduct a market sizing of the gig economy in Pakistan, Egypt and Saudi Arabia to review the challenges faced by gig workers in these three markets and to propose recommendations on financial products to target this segment.

Genesis looks for drivers of innovation ecosystem in SADC region
Genesis was contracted by FinMark Trust and the Insights 2 Impact (i2i) Facility to conduct an innovation scoping study for the Southern African Development Community (SADC) region to identify the drivers of innovation ecosystem development and opportunities to enhance the innovation ecosystem in the SADC.

Strategy for mobile-wallet partnership opportunities in Africa
Genesis Analytics was commissioned by a global card association to conduct a mobile-wallet partnership opportunity assessment across five countries, Ghana, Senegal, Madagascar, Cote d’Ivoire and Mauritius. This entailed assessing and mapping the payment landscape in each country and identifying key payment opportunities in the mobile money, card and digital payments space.

Cloud-based solutions could reduce banking costs in Africa
Genesis Analytics and Orange Business Services (OBS), with the support of the Bill and Melinda Gates Foundation, published a research report on Cloud Banking in Africa: The Regulatory Opportunity, which explores the potential for cloud computing to reduce the cost of technology for banks.

First comprehensive mapping of South African fintechs for national treasury
To enable the growth of the fintech sector while minimising risk and protecting consumers, the National Treasury, in partnership with The World Bank Group, commissioned Genesis to conduct the first full market diagnostic and sizing of the local fintech sector.

Genesis drafts report for government fintech working group
Genesis drafted the post-workshop report of the second workshop of the IFWG (Intergovernmental Fintech Working Group), which is made up of the representatives from the South African Reserve Bank, Financial Sector Conduct Authority, National Treasury, Financial Intelligence Centre and the South African Revenue Service.

Analysing the future of South Africa’s card acquiring market
Due to innovation and competition increasing, a global payment service provider wanted to better understand the market to engage new partners and increase their market share. This required a strategy and go-to-market approach across the various acquiring channels.

A winning strategy for deepening financial markets in Uganda
Genesis Analytics have been working with Financial Sector Deepening (FSD) Trusts on a number of projects. FDS commissioned Genesis first to re-invigorate their approach to facilitating financial-sector deepening in Uganda. We then helped FSDU develop a refreshed strategy for the next three years and then assisted them with a critical part of strategy execution related to fundraising.

Evaluation of Microcred’s plan to bank a million new customers
Genesis Analytics was contracted to conduct an evaluation of the Mass Market Financial Inclusion (MMFI) project, which aims to provide access to key financial services for the unbanked populations of Senegal, Côte d’Ivoire and Madagascar.

Helping South African bank to keep up with digital innovation
Genesis engaged with a large South African bank to create and maintain a market insights capability that would enable it to develop internal points of view on developments in the payments sector, allowing the bank to respond with appropriate short-term and medium-term strategies.

Balancing innovation with regulation to grow SA financial services
Genesis partnered with the Centre of Excellence in Financial Services to understand which policy and regulatory approaches best suit the South African financial sector in managing the balancing act of preserving the country's sound financial system, while enabling fintech innovation that promotes improved access to finance and growth in the sector.

Quantifying the true cost of cash in South Africa
South Africa has a high proportion of banked adults but cash still accounts for over 50% of the total value of all consumer transactions. Genesis partnered with MasterCard to quantify the true cost of this reliance on cash for consumers in South Africa.

Sizing market for mobile phone money transfers
Genesis was commissioned by one of the largest mobile network operators (MNOs) in Africa to establish the size of the market for local and cross-border money transfers in 16 countries throughout Africa, the Middle East and South America, including Nigeria, Ghana, Côte d'Ivoire and Cameroon.