Economic Growth and Impact
Related focus areas
Infectious diseases and pandemic preparedness
Reproductive, maternal child health and nutrition
Health financing and health systems optimisation
Digital health and data transformation

Agriculture and agribusiness
Africa’s agricultural sector is critical to sustainable economic development. It supports economic opportunities in rural communities, the alleviation of poverty and plays an essential role in food security. Genesis works across the public-private interface for governments, donors, philanthropic and private sector clients.
Unlocking the sector’s potential requires a combination of political will, enabling regulatory frameworks, improved access to finance, skills investment and climate change adaptation. An understanding of these interlocking factors underpins our approach to programme design and implementation.

Communications and broadcasting
We work with governments and regulators to cut through the complexities of digital markets and ensure that digital policy and regulation are fit for purpose, striking the optimal balance between intervention and innovation. Our work includes all aspects of governance and economic regulation including competition, digital rights, data protection and privacy, consumer protection, e-commerce, economic structure and digital trade.

Financial Services Strategy
Our Financial Services team has completed more than 1000 projects across sub-Saharan Africa and the Middle East since 2001. We work with leading financial institutions to address their challenges, unlock value for their stakeholders and shape the future of the industry.
Our team understands the evolving technology and market structures, economics and regulatory trends across all segments of the financial services sector. Our distinct approach is characterised by deep specialisation and rigorous analysis based on a strong economics foundation.

Health
We help to strengthen and support sustainable, country-owned health systems that can deliver positive, equitable health outcomes.
We bring deep knowledge and understanding of local contexts and combine this with technical and operational excellence. Our focus is on Africa and other countries with growing young populations across Asia and the Middle East.
Our technical areas of expertise include:

Manufacturing
The manufacturing sector ranges from industrial to fast-moving consumer goods. Genesis has extensive experience in providing services across this sector, from the manufacture of steel, cement, chemicals, resins and fertilizers to credit cards, supermarkets, cereals and tyres.
Working in this sector requires that economists quickly come to grips with technical issues of production and use of the products. At a retail and consumer level, economists must develop an understanding of competition dynamics that are often based on product differentiation through branding and marketing. They also need to understand the socio-economic impact of the sector.
In addition to the competition economics and international trade work, our Applied Behavioural Economics practice is also active in this sector. We understand that humans routinely use biases and heuristics to make decisions, and that this often results in atypical or unexpected outcomes. We have proven that businesses can derive considerable value from designing for the fallibility of human decision-making, especially in the consumer-goods sector – whether that be in product design, marketing, sales, service, channels, or other functional areas.
