Reports and other documents
Leveraging Africa’s competitive advantage of an extremely young population;
Bringing more women into formal economic activity; and
Diversifying and expanding intra-African trade.
- Leveraging Africa’s competitive advantage of an extremely young population;
- Bringing more women into formal economic activity; and
- Diversifying and expanding intra-African trade.

How social media is powering small business in Africa
The Facebook Company contracted Genesis to produce an independent report exploring the impact of the digital economy and social media on small- and medium-sized businesses (SMBs) in eight African countries (South Africa, Nigeria, Kenya, Ghana, Mauritius, Senegal, Cote d’Ivoire and the DRC).
The study finds evidence that social media platforms are powerful catalysts in the formation and growth of new SMBs, and shows that SMBs that use digital tools such as the Facebook apps (Facebook, WhatsApp, Instagram and Facebook Messenger), are the vehicles for realising Africa’s three latent opportunities:
* For all media enquires please contact Olivia Nloga
Download:

Les medias sociaux au service des petites entreprises en Afrique
The study finds evidence that social media platforms are powerful catalysts in the formation and growth of new SMBs, and shows that SMBs that use digital tools such as the Facebook apps (Facebook, WhatsApp, Instagram and Facebook Messenger), are the vehicles for realising Africa’s three latent opportunities:
* For all media enquires please contact Olivia Nloga
Download:

FINANCIAL LITERACY TRAINING IS KEY FOR FINANCIAL RESILIENCE IN A CRISIS
Genesis, the MEL partner of the ASISA Foundation, assessed the extent to which financial education, in particular the financial education provided by their WageWise programme, builds resilience during economic downturns. The survey found that individuals who had received some form of financial education prior to the pandemic, fared much better compared to their counterparts. In particular, they had existing savings, less debt, and they were able to continue to provide for their families, even with reduced incomes due to the pandemic.

What do we know about preparing financially for disasters?
Dr Marcela Tarazona, the partner in our new Climate Finance practice, co-authored the recently published WHAT DO WE KNOW ABOUT PREPARING FINANCIALLY FOR DISASTERS?. The Centre for Disaster Protection report reviews the evidence on the welfare impacts of proactive approaches to setting up finance for disaster response

Measuring the prevalence of COVID in three SA areas
Genesis, in partnership with the NICD, PHRU and Epicentre, are excited to share the preliminary findings of the Healthcare UTilisation and Seroprevalence (HUTS) survey. The survey is currently running in the households of three South African communities (Maritzburg, Klerksdorp, and Mitchell's Plain). This report shows that 35.8% of survey participants had antibodies for COVID-19 as of 31 January 2021.

Lessons of MSD approach for responsible finance in Rwanda
Our recent partnership with The SEEP Network’s Responsible Finance through Local Leadership and Learning (RFL3) programme culminated in a learning brief that captures the successes, challenges, and lessons of implementing a market systems development (MSD) approach in Rwanda.

Remote data collection in the time of COVID-19: Rwandan lessons
How can organisations collect meaningful and quality data virtually and understand the needs of program participants, in the midst of the COVID-19 pandemic? Read our work with The SEEP Network where we document learnings from recent virtual data collection in Rwanda, to counter limitations of the ongoing lockdowns and travel restrictions.