Les médias sociaux au service des petites entreprises en Afrique

The study finds evidence that social media platforms are powerful catalysts in the formation and growth of new SMBs, and shows that SMBs that use digital tools such as the Facebook apps (Facebook, WhatsApp, Instagram and Facebook Messenger), are the vehicles for realising Africa’s three latent opportunities:

1. Leveraging Africa’s competitive advantage of an extremely young population;
   
2. Bringing more women into formal economic activity; and
   
3. Diversifying and expanding intra-African trade.
   
   

* For all media enquires please contact Olivia Nloga 

Download:

• Download the French report here
• Download the infographic here
• Download the methodology report here