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  • Overview
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Primary Data Intelligence (PDI)

Areas of Expertise

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    Economic opportunity

    Expanding access to economic opportunity is essential for improving lives and livelihoods, generating jobs and creating wealth. The private sector plays a leading role in delivering economic growth and is increasingly expected to do so in a way that is inclusive and sustainable.

    There are a number of ways in which businesses, foundations, governments and development organisations work to support private sector development. These include developing inclusive market systems; supporting the creation of quality jobs; developing value chains and access to markets for businesses; development of the financial sector and supporting access to finance; MSME development; capital markets development; and overall business enabling environment.

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    Agriculture and agribusiness

    Africa’s agricultural sector is critical to sustainable economic development. It supports economic opportunities in rural communities, the alleviation of poverty and plays an essential role in food security. Genesis works across the public-private interface for governments, donors, philanthropic and private sector clients.

    Unlocking the sector’s potential requires a combination of political will, enabling regulatory frameworks, improved access to finance, skills investment and climate change adaptation. An understanding of these interlocking factors underpins our approach to programme design and implementation.

    Read more
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    Health

    We help to strengthen and support sustainable, country-owned health systems that can deliver positive, equitable health outcomes. 

    We bring deep knowledge and understanding of local contexts and combine this with technical and operational excellence. Our focus is on Africa and other countries with growing young populations across Asia and the Middle East.

    Our technical areas of expertise include:

    • Infectious diseases and pandemic preparedness

    • Reproductive, maternal, child health and nutrition

    • Health financing and health systems optimisation

    • Digital health and data transformation

    Read more
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    Research, monitoring and evaluation

    We design and implement a variety of research projects ranging from national household surveys to discrete and focused programme reviews, formative research, as well as process and end-of-programme evaluations. We have specialist expertise in research translation and utilisation.

    Our researchers have decades of experience in quantitative and qualitative research methodologies and understand how to apply these in a practical way. This ensures that commissioning companies and organisations can confidently use our findings.

    We work with clients on the design of appropriate evaluations for their programmes, using robust methods and a cost-effective approach. We jointly develop user-friendly M&E frameworks and plans. We find ways to represent routinely collected data to encourage better decision making.

    Our work on research translation and utilisation has positioned our clients as leaders in the use of evidence-based approaches for adaptation, innovation uptake and programme improvement.

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    Human Development

    We work for a world where everyone can develop to their full potential. We are focused on expanding meaningful rights and opportunities for people who are marginalised. Part of a global African firm, we are particularly committed to children, women and young people in Africa and the Middle East. 

    We work in key human development areas: health, nutrition, and WaSH (water, sanitation and hygiene); youth, education and early childhood development; and social protection and social care. Rapid changes in demography, climate and technology are generating massive challenges and tremendous opportunities for human development. At the same time, Covid-19 has caused a severe shock to human development from which people and systems need to recover.

    We help governments, their global partners, and private and non-state clients to improve the delivery of key human development services while navigating these changes. To do so, we provide services in diagnostics; regulation, governance and oversight; strategy, planning and implementation; financing and budgeting; service delivery; and monitoring and evaluation.

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    Early childhood care, development and education

    We believe deeply in the transformative value of high-quality early childhood care, development and education (ECCDE) services for their profound impact on young children, their families and caregivers, and for the betterment of societies and economies.

    In the countries where we work, which have large young populations, we view early childhood investment as a major opportunity to build human capital, realise child rights and promote gender equality.

    Read more
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    Programme and impact evaluation

    Genesis specialises in conducting evaluations of development programmes, including performance evaluations, process evaluations, mid-term evaluations, and final evaluations with the aim of providing reasoned and independent views of the progress achieved to date, as well as the identification of successes and challenges.

    We also conduct formative evaluations with the aim of providing strategic recommendations to improve programmes’ alignment to achieve/realise the desired outcomes. Genesis is inherently invested in ensuring that evaluations are of a high quality, are useful and value-adding to the needs of all stakeholders, and that there is local ownership of the evaluation process and subsequent findings.

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    Financial Services Strategy

    Our Financial Services team has completed more than 1000 projects across sub-Saharan Africa and the Middle East since 2001. We work with leading financial institutions to address their challenges, unlock value for their stakeholders and shape the future of the industry.

    Our team understands the evolving technology and market structures, economics and regulatory trends across all segments of the financial services sector. Our distinct approach is characterised by deep specialisation and rigorous analysis based on a strong economics foundation.

    Read more
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    Frontier Technologies

    The Frontier Technologies practice focuses on technology innovation as well as the opportunities that this provides for improving the development potential of African nations and for managing the risks inherent in an increasingly digital world.

    Read more

Primary data intelligence

The Primary Data Intelligence (PDI) unit is a team of technical experts, with core strengths in designing and executing complex research that enables us to work effectively across any sector. This technical capability is enhanced by our team's decades of subject matter expertise in public health, disease control, Early Childhood Development (ECD), and Social Protection. Within these fields and beyond, we work on complex, large-scale research projects ranging from nationally representative household surveys and censuses to cohort disease surveillance studies and programme evaluations. Across these fields, our primary data expertise includes:

  • study design;

  • sampling, including the approach, power calculations and drawing the sample;

  • fieldwork methodology and management, including protocol development, training and supervision;

  • instrument design and digitisation for mobile data collection;

  • real-time data management and quality assurance;

  • data cleaning;

  • advanced analytics;

  • visualisation; and

  • technical writing.


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