Africa is experiencing an unprecedented youth wave.  Our focus in youth is on young girls over the next five years so that no one is left behind in the development of the next generation. 

Gender equality describes a world in which women and girls have equal access to resources and opportunities and where their participation, contributions, and decisions are valued and rewarded as much as those of men.

For this reason Genesis looks at all its projects through a gender lens so we can find the opportunities for gender equality and address the barriers that keep women and girls from being fully active in their homes, economies and societies. We can’t achieve progress if half the world’s population is left behind and their potential and talent are left untapped.

Africa’s agricultural sector is critical to sustainable economic development. It supports economic opportunities in rural communities, the alleviation of poverty and plays an essential role in food security. Genesis works across the public-private interface for governments, donors, philanthropic and private sector clients.

Unlocking the sector’s potential requires a combination of political will, enabling regulatory frameworks, improved access to finance, skills investment and climate change adaptation. An understanding of these interlocking factors underpins our approach to programme design and implementation.

Behavioural economics is a powerful field that combines economics and psychology to influence behaviour and improve decision-making for the better through low-cost, high-impact, easy-to-implement interventions. Genesis Analytics created the first team of consultants in Africa in 2014 to use a scientific understanding of human behaviour to solve practical problems in the world of business.

We work with governments and regulators to cut through the complexities of digital markets and ensure that digital policy and regulation are fit for purpose, striking the optimal balance between intervention and innovation. Our work includes all aspects of governance and economic regulation including competition, digital rights, data protection and privacy, consumer protection, e-commerce, economic structure and digital trade.

As the leading provider of competition and regulatory economics services in Africa, Genesis has an unmatched breadth and depth of skills and experience. Blue-chip companies, regulators and competition authorities across Africa routinely rely on us for expert economics advice and input.

We have worked on most major competition and regulatory matters in South Africa and we have been involved in key matters across multiple other African countries including Botswana, Namibia, Kenya, Tanzania, Zambia and Zimbabwe.

At Genesis we provide digital strategy support and advice to our clients looking to embark on a transformation journey, enter new markets with a digital proposition, or optimise their existing strategy through better use of digital analytics.

We have a broad understanding of fintech innovation and keep abreast of developments across the financial service core competencies. These include payments, lending, deposit taking, investments, and wealth management and capital markets.

We have advised a number of financial institutions on their digital transformation journeys and have contributed to how policymakers can support and enable innovation that promotes improved access to finance while protecting consumers and ensuring the stability of the financial services sector.

A revolution is taking place in business. In the Shared Value and Impact practice our purpose is to reshape capitalism to serve the world. We put flourishing societies and ecosystems at the centre of the economy, not as afterthoughts.

We regard the company as the most powerful economic engine ever invented - and when companies start to think beyond narrow shareholder value to the creation of impact, they can also become potent drivers of development, social progress, inclusion and sustainability.

Improving outcomes for infants, children and young people.

Half the population in Africa is below the age of 20. We are committed to helping these young people, and their peers in the Middle East, develop to their full potential and make a positive contribution to their communities and societies. We work to improve education, care and support from the critical first 1,000 days of life, through K-12 education, up to young adults’ entry into the world of work. 

We are particularly focused on expanding opportunities for children and young people who lack choice and opportunity. We work with governments, their partners in development, and private and non-state actors to improve the reach and quality of education, care, and support services. We help clients to take opportunities and deal with challenges presented by changes in demography, climate, technology and the shock of COVID-19.