Africa’s agricultural sector is critical to sustainable economic development. It supports economic opportunities in rural communities, the alleviation of poverty and plays an essential role in food security. Genesis works across the public-private interface for governments, donors, philanthropic and private sector clients.

Unlocking the sector’s potential requires a combination of political will, enabling regulatory frameworks, improved access to finance, skills investment and climate change adaptation. An understanding of these interlocking factors underpins our approach to programme design and implementation.

Behavioural economics is a powerful field that combines economics and psychology to influence behaviour and improve decision-making for the better through low-cost, high-impact, easy-to-implement interventions. Genesis Analytics created the first team of consultants in Africa in 2014 to use a scientific understanding of human behaviour to solve practical problems in the world of business.

We work with governments and regulators to cut through the complexities of digital markets and ensure that digital policy and regulation are fit for purpose, striking the optimal balance between intervention and innovation. Our work includes all aspects of governance and economic regulation including competition, digital rights, data protection and privacy, consumer protection, e-commerce, economic structure and digital trade.

As the leading provider of competition and regulatory economics services in Africa, Genesis has an unmatched breadth and depth of skills and experience. Blue-chip companies, regulators and competition authorities across Africa routinely rely on us for expert economics advice and input.

We have worked on most major competition and regulatory matters in South Africa and we have been involved in key matters across multiple other African countries including Botswana, Namibia, Kenya, Tanzania, Zambia and Zimbabwe.

At Genesis we provide digital strategy support and advice to our clients looking to embark on a transformation journey, enter new markets with a digital proposition, or optimise their existing strategy through better use of digital analytics.

We have a broad understanding of fintech innovation and keep abreast of developments across the financial service core competencies. These include payments, lending, deposit taking, investments, and wealth management and capital markets.

We have advised a number of financial institutions on their digital transformation journeys and have contributed to how policymakers can support and enable innovation that promotes improved access to finance while protecting consumers and ensuring the stability of the financial services sector.

Our goal is to transform health through digital health and data-driven insights

Across Africa and the globe, digital technologies are creating unprecedented opportunities to solve the most persistent challenges in healthcare. Through our Digital Health and Data Transformation expertise, we empower governments and organisations to drive digital transformation for stronger, more resilient health systems.

We partner with governments, technology innovators, and global health institutions to build the digital infrastructure and data capabilities needed to transform health outcomes. Our solution set is grounded in integrated strategies and robust systems with a focus on the end-user.

Our team has a proven track record of leveraging data and technology to drive decisions and improve health system performance. Whether we are advising on a new digital tool or building a national data dashboard, our work is always grounded in a deep understanding of the local context and a clear vision for how technology can unlock better health for all.

Improving outcomes for infants, children and young people

Half the population in Africa is below the age of 20. We are committed to helping these young people, and their peers in the Middle East, develop to their full potential and make a positive contribution to their communities and societies. We work to improve education, care and support from the critical first 1,000 days of life, through K-12 education, up to young adults’ entry into the world of work. 

We are particularly focused on expanding opportunities for children and young people who lack choice and opportunity. We work with governments, their partners in development, and private and non-state actors to improve the reach and quality of education, care, and support services. We help clients to take opportunities and deal with challenges presented by changes in demography, climate, technology and the shock of Covid-19.

A transformation is underway across Africa’s economies. 

In the Economic Growth & Impact practice, our purpose is to grow Africa’s economy for Africa by designing and delivering inclusive, sustainable growth. We place flourishing societies and healthy ecosystems at the foundation of economic progress, not as an afterthought. 

We see economic growth as one of the most powerful forces for improving lives at scale. When businesses, governments, and institutions work together beyond narrow mandates and embrace impact as a core driver of value, they unlock new pathways for jobs, opportunity, resilience, and long-term prosperity across the continent.

This is a whole new way of thinking about business. It needs new business philosophies, models and strategies, new functions, and new ways of measuring and talking about corporate impact. In addition, the relationship between corporates and the state requires careful navigation to be a constructive partnership, and for companies to be a bulwark against nationalist and populist politics.

Africa is experiencing an unprecedented youth wave.  Our focus in youth is on young girls over the next five years so that no one is left behind in the development of the next generation. 

Gender equality describes a world in which women and girls have equal access to resources and opportunities and where their participation, contributions, and decisions are valued and rewarded as much as those of men.

For this reason Genesis looks at all its projects through a gender lens so we can find the opportunities for gender equality and address the barriers that keep women and girls from being fully active in their homes, economies and societies. We can’t achieve progress if half the world’s population is left behind and their potential and talent are left untapped.