A transformation is underway across Africa’s economies. 

In the Economic Growth & Impact practice, our purpose is to grow Africa’s economy for Africa by designing and delivering inclusive, sustainable growth. We place flourishing societies and healthy ecosystems at the foundation of economic progress, not as an afterthought. 

We see economic growth as one of the most powerful forces for improving lives at scale. When businesses, governments, and institutions work together beyond narrow mandates and embrace impact as a core driver of value, they unlock new pathways for jobs, opportunity, resilience, and long-term prosperity across the continent.

This is a whole new way of thinking about business. It needs new business philosophies, models and strategies, new functions, and new ways of measuring and talking about corporate impact. In addition, the relationship between corporates and the state requires careful navigation to be a constructive partnership, and for companies to be a bulwark against nationalist and populist politics.

Behavioural economics is a powerful field that combines economics and psychology to influence behaviour and improve decision-making for the better through low-cost, high-impact, easy-to-implement interventions. Genesis Analytics created the first team of consultants in Africa in 2014 to use a scientific understanding of human behaviour to solve practical problems in the world of business.

As the leading provider of competition economics services in Africa, Genesis Analytics has an unmatched breadth and depth of skills and experience. Blue-chip companies across Africa routinely rely on us for expert advice and support when they interact with competition authorities. We also work extensively with regulators and competition authorities, giving us a position of trust based on a strong reputation for providing robust and independent expert economic views.