A revolution is taking place in business. In the Shared Value and Impact practice our purpose is to reshape capitalism to serve the world. We put flourishing societies and ecosystems at the centre of the economy, not as afterthoughts.

We regard the company as the most powerful economic engine ever invented - and when companies start to think beyond narrow shareholder value to the creation of impact, they can also become potent drivers of development, social progress, inclusion and sustainability.

Behavioural economics is a powerful field that combines economics and psychology to influence behaviour and improve decision-making for the better through low-cost, high-impact, easy-to-implement interventions. Genesis Analytics created the first team of consultants in Africa in 2014 to use a scientific understanding of human behaviour to solve practical problems in the world of business.

As the leading provider of competition economics services in Africa, Genesis Analytics has an unmatched breadth and depth of skills and experience. Blue-chip companies across Africa routinely rely on us for expert advice and support when they interact with competition authorities. We also work extensively with regulators and competition authorities, giving us a position of trust based on a strong reputation for providing robust and independent expert economic views.