Our purpose

We unlock value with our clients by realising solutions and not just providing insights.

The term 'unlocking value' has a specific meaning at Genesis. It refers to our aspiration to map out a path to value for our clients and for society that was not apparent prior to our work. The value opportunity unlocked in this way must be measurable, and the solution given needs to comprehensively address all the challenges related to realising that value. Every project at Genesis is assessed according to this standard.

At Genesis, the key to unlocking value is our ability to inspire action and to facilitate environments conducive to change. This requires a complex set of human skills including the ability to build coalitions, ecosystems and networks. It entails adopting a relationship-based approach to get people to act intentionally on joint solutions

Our job at Genesis is to help societies, governments and businesses across the Young World succeed at three fundamental historic transitions:

First reconfiguring economies: creating income for large, rapidly urbanising youth cohorts within a global economy undergoing profound changes.
Second, a human transition: a fundamental rethink of how societies, governments and markets can ensure the health and cognitive and social well-being of all those young people, including the most vulnerable.
Thirdly, a just climate transition, both to decarbonise and to manage the human and economic impacts of a global crisis they did not cause.

Critically, our approach recognises that the three transitions have to be in sync as: each depends fundamentally on the success of the other two.

The foundation of our distinctive delivery are the technical skills and deep sector knowledge we have developed through our work in the area between the market and the state.

When a project unlocks value, we celebrate it. It remains our goal in all our focus areas. Every year Genesis runs a competition called Unlocking Value where the staff gets to show case some of our best work over the previous 18 months. Here are some instances where our work has unlocked value:

Unlocking value projects

Genesis report shifts debate on proposed chrome ore export tax

Genesis was approached by a group of non-integrated chrome producers to conduct its own independent assessment of the export tax on chrome ore that has been lobbied for by ferrochrome producers as well as other stakeholders in the industry.

Plan for 500,000 new jobs in SA global business sector

Genesis was contracted by the South African Department of Trade, Industry and Competition (dtic) to develop the country’s global business services (GBS) masterplan to would create 500,000 jobs by 2030.

Developing Sustainability Roadmaps for HIV/AIDS and TB in SA

The South African National AIDS Council (SANAC), with support from the Global Fund, recently appointed Genesis Analytics to facilitate national and provincial-level progress towards achieving the country’s sustainability objectives for HIV/AIDS and TB.

Strengthening HIV prevention through facilitated South-to-South learning

Genesis, in partnership with the University of Manitoba, is supporting the Global HIV Prevention Coalition (GPC) to establish and strengthen shared learning of best practice among 15 African countries heavily burdened by HIV. This is facilitated through the South-South Learning Network (SSLN), a GPC initiative.

Charting a new course for failing state-owned enterprises

Genesis worked with the National Planning Commission, a nucleus government advisory agency, to assess state-owned enterprises' performance and contribution to achieving the National Development Plan’s Vision 2030 of economic transformation and inclusive growth.

Cloud-based solutions could reduce banking costs in Africa

Genesis Analytics and Orange Business Services (OBS), with the support of the Bill and Melinda Gates Foundation, published a research report on Cloud Banking in Africa: The Regulatory Opportunity, which explores the potential for cloud computing to reduce the cost of technology for banks.

Expert economic evidence green lights JSE’s acquisition of Link Market Services

Genesis was appointed by the Johannesburg Stock Exchange (JSE) to provide an expert economic report and testimony in the JSE’s acquisition of share registry business Link Market Services South Africa (Link SA).

Exiting a lockdown: A balancing act of lives and livelihoods

A public-private convening body asked Genesis for advisory work to support Presidential decision-making in South Africa on how to unlock the economy responsibly – which parts, which sectors, how to balance lives with livelihoods?

Unlocking lower-cost housing opens up $1.5-billion market

Land reform is the most pressing and emotional political issue in South Africa. Genesis Analytics was approached by a banking client to design a solution to support urban land reform and the transformation of urban housing markets.

Assessing economics of R5.5b pelagic fishery as rights expire

Africa’s largest fishing company approached Genesis to produce an independent economic report on the underlying economics of the pelagic industry to provide a sound basis for meaningful engagement between the industry and Department of Environment, Forestry and Fisheries, and ultimately assist informed decision making with respect to the fishing rights allocation process.

Insights into changing nature of work for young Africans

Genesis was contracted by the Mastercard Foundation to perform audience-needs research for a new initiative to improve the availability of insights relating to the changing nature of work for young Africans in the coming 10-15 years.

A winning strategy for deepening financial markets in Uganda

Genesis Analytics have been working with Financial Sector Deepening (FSD) Trusts on a number of projects. FDS commissioned Genesis first to re-invigorate their approach to facilitating financial-sector deepening in Uganda. We then helped FSDU develop a refreshed strategy for the next three years and then assisted them with a critical part of strategy execution related to fundraising.

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