Economic opportunity
Related focus areas

Digital livelihoods
Our Digital Livelihoods team of industry insiders and local practitioners focuses on digital job creation in Africa by unlocking global demand.
By 2030 half of all new entrants into the global labour force will come from Sub-Saharan Africa. Around 15 million new dignified, meaningful jobs will need to be created annually, with even more required as populations continue to rise.

Economic impact assessment
In economics there are always trade-offs. Changes in policies, laws, and regulations, and every government intervention creates both positive and negative impacts, winners and losers.
Good government requires that these impacts are mapped and understood, so that responsive policy can be crafted to maximise the positive while minimising the negative.

Financial Services Strategy
Our Financial Services team has completed more than 1000 projects across sub-Saharan Africa and the Middle East since 2001. We work with leading financial institutions to address their challenges, unlock value for their stakeholders and shape the future of the industry.
Our team understands the evolving technology and market structures, economics and regulatory trends across all segments of the financial services sector. Our distinct approach is characterised by deep specialisation and rigorous analysis based on a strong economics foundation.

Monitoring, evaluation and learning
We work to maximise the social and economic impact of development efforts. As a trusted provider of monitoring, evaluation and learning (MEL) services we combine our deeply rooted understanding of the African context with our extensive experience in qualitative and quantitative monitoring and evaluation (M&E) methods to assess progress, measure value creation, and facilitate internal and external learning.

Shared Value and Impact
A revolution is taking place in business. In the Shared Value and Impact practice our purpose is to reshape capitalism to serve the world. We put flourishing societies and ecosystems at the centre of the economy, not as afterthoughts.
We regard the company as the most powerful economic engine ever invented - and when companies start to think beyond narrow shareholder value to the creation of impact, they can also become potent drivers of development, social progress, inclusion and sustainability.

Youth: Our focus is on girls and young women
Africa is experiencing an unprecedented youth wave. Our focus in youth is on young girls over the next five years so that no one is left behind in the development of the next generation.
Gender equality describes a world in which women and girls have equal access to resources and opportunities and where their participation, contributions, and decisions are valued and rewarded as much as those of men.
For this reason Genesis looks at all its projects through a gender lens so we can find the opportunities for gender equality and address the barriers that keep women and girls from being fully active in their homes, economies and societies. We can’t achieve progress if half the world’s population is left behind and their potential and talent are left untapped.