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Emily Massey

Principal (Evaluation for Development)

Emily Massey is a principal technical specialist in the Evaluation for Development practice at Genesis. She is based in KwaZulu-Natal in South Africa and has been working virtually since 2015.

She focused her career in developing monitoring, evaluation and learning (MEL) systems, building evaluation and learning frameworks, designing indicators, providing third-party monitoring support, and undertaking evaluations.

Emily’s expertise in MEL spans a number of sectors, including agriculture and smallholder-farmer development, youth employment opportunities, sustainable land reform, innovation, the green economy, natural resource management and water and sanitation. Her evaluation work has focused on implementation or process evaluations, formative evaluations and summative evaluations. Emily is a proponent of using evaluations and MEL frameworks for learning and programme improvement and adaptation and as such focuses her MEL work on being utilisation focused.

Clients whom she has advised include the Rockefeller Foundation, SEEP Network, Helmsley Charitable Trust (HCT), Financial Sector Deepening Africa (FSDA), Agence Française de Développement (AFD), the Development Bank of Southern Africa (DBSA), the Department of Planning, Monitoring and Evaluation in the South African Presidency (DPME), FinMark Trust, Finance in Motion, the South Africa’s Department of Environmental Affairs and the Department of Trade and Industry.

She is a member of the South African Monitoring and Evaluation Association (SAMEA) and holds an honours degree in Economics from the University of Cape Town (South Africa). In addition to her formal academic qualifications, Emily has completed a number of short courses in evaluation methods and techniques.

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