Nudging PHC healthcare workers to refer men for VMMC in South Africa

Genesis, via its MMC SUSTAIN programme, has been assisting South Africa's voluntary medical male circumcision (VMMC) programme since 2018. The aim? Transition to a more locally owned and implemented VMMC programme. Using behavioural insights and nudge-like techniques, we developed a set of tools to guide staff at primary healthcare facilities to promote VMMC to everyday-patients.