Genesis was commissioned to conduct research into potential growth sectors for women’s entrepreneurship in Malawi and to understand the gender barriers facing women entrepreneurs in that country
CAMFED is an international NGO that supports the education and growth of rural girls and young women. In addition, CAMFED supports young Malawian women in launching and growing successful businesses.
Genesis used a multi-faceted approach, investigating the prevailing economic opportunities and highlighting the priority sectors for young rural female entrepreneurs in Malawi. The evidence-based assessments highlighted the viable sectors for entrepreneurship and informed an approach to enterprise development. Our research was used to bolster the enterprise development training.
Genesis also conducted a gender-sensitive analysis to understand and detail the constraints faced by female entrepreneurs in rural Malawi. In addition, the team identified the opportunities around deploying technology in businesses to build resilience, market access and profitability. Lastly, the team highlighted the transport barriers that negatively affected business operations.