Unique price remedy allows salt mining merger

Genesis was commissioned to provide economic analysis in the merger between Chlor-Alkali Holdings and Botswana Ash, the only two suppliers of industrial grade salt in South Africa.

Despite the transaction amounting to a two-to-one horizontal merger, our analysis demonstrated that only a single customer in the inland region could be impacted by the merger.

Genesis then helped to fashion a unique long-term price remedy to insure against any consumer harm and allow for the approval of the merger.