Strategy review for SA banking disruptor

A challenger bank commissioned Genesis to review and tighten the organisation’s retail strategy to align opportunities with available resources. 

The brief was to review the retail banking sector in South Africa, analyse the diaspora market, and align the bank’s product roadmap with market opportunities.

Working to a tight deadline, the Genesis Analytics Financial Services Strategy team was able to utilise the breadth of team experience, deep knowledge of the South African financial services market, and diverse team capabilities including design functions to meet the client’s deadline and deliver recommendations to the board.

The report delivered new insights into how a challenger bank profits from the degree of digital disruption currently impacting financial services, recommendations on how to change the current marketing mix and which opportunities to prioritise, and a benchmark exercise of the bank’s current product roadmap.