As part of a national drive to increase financial inclusion in Ethiopia, the Public Financial Enterprise Agency (PFEA) decided to develop a financial education strategy and implementation plan focused on savings mobilisation and building on existing government systems to deliver effective and innovative financial education (FE).
Genesis was contracted by Enterprise Partners, through DAI-Europe, to develop the FE strategy and implementation plan.
In developing the strategy, Genesis undertook a literature review of the Ethiopian FE landscape. Given the limited literature available on financial inclusion and FE in Ethiopia, Genesis conducted comprehensive primary research, including interviews in Addis Ababa and focus groups in five regions.
From this, Genesis developed a draft strategy and implementation plan that was presented in a validation workshop with key FE stakeholders in Ethiopia. Comments from the workshop were incorporated into the final FE strategy and implementation plan.