Raising capital in Ghana's banking industry

Genesis was asked to assist a tier-two bank in Ghana with its capital-raising strategy. Our work involved completing a demand-side analysis to identify potential investors and compiling a detailed pitchbook which covered the macroeconomic aspects of the Ghanaian economy.

We also conducted an in-depth analysis of the banking sector as well as provided a comprehensive motivation of the bank's market position and future prospects with the aim of soliciting investor involvement.