MEA partnership boosts inclusive tourism

Genesis has played a key role in reshaping the relationship between a leading online booking platform and state authorities across the Middle East and Africa (MEA).

Over a six-year collaboration, we have provided strategic intelligence, input into messaging, policy campaign design and policy manager backfill. These efforts have led to solutions that have transformed the platform’s relationship with the state from adversarial to collaborative.

The booking platform is now recognised as a key partner in promoting a more inclusive economy through tourism. This shift is evidenced by the signing of MoUs with the Ghanaian Tourism Authority and South Africa’s National Department of Tourism. The platform also received positive feedback from the Competition Commission’s market inquiry into digital platforms.