Determining non-financial needs of MSMEs in 3 markets

Genesis was engaged by a large Pan-African Bank to undertake an analysis of the non-financial needs of MSMEs in three African markets.

The objective of the analysis was to inform the design of the bank's non-financial services product suite to service such SMEs. A report on non-financial needs of MSMEs was prepared from desktop research.

Based on the insights from this phase of the project, Genesis helped the client think through the design of key features of their non-financial services digital product suite. The Genesis team then conducted five sets of focus group discussions with MSME owners in each of the markets to validate the insights on MSME non-financial needs as well as get feedback on the proposed product design.

The team then developed a final set of recommendations on the design of key features of the product suite.