• Youtube Icon
  • Twitter icon
  • Instagram icon
  • LinkedIn icon
  • Facebook icon
Logo
    • Who we are
      • Who we are
      • Where we work
      • Who we work with
      • How we work
      • Our people
      • Our values
      • Genesis in the community
      • Our history
    • What we do
      • Behavioural solutions
      • Climate Finance and Economics
        • Climate finance
        • Just transition
        • Resilience and adaptation
      • Competition and Regulatory Economics
        • Competition economics
        • Regulatory economics
        • Communication and broadcasting
        • Damages and other litigation
        • Energy
        • Trade
      • Economic opportunity
        • Agriculture and agribusiness
        • MSME development
        • Gender and development
        • Green economy
        • Youth
      • Financial Services Strategy
        • Financial sector strategy
        • Market analysis and positioning
        • Financial risk management
        • Financial market policy
        • Financial inclusion
        • Applied behavioural economics
        • Payments
        • Digital financial services
        • Strategic due diligence
        • Partnerships
      • Frontier Technologies
        • Digital opportunities and their enablers
        • Digital public infrastructure
        • Digital policy and regulation
        • The Goat Framework
      • Health
        • Reproductive, maternal, child health and nutrition
        • Infectious diseases and pandemic preparedness
        • Digital health and data transformation
        • Health financing and systems optimisation
      • Human Development
        • Education
        • Social protection, child protection and jobs
        • Social sectors financing
        • Public finance management
      • Monitoring, evaluation and learning
        • Programme and impact evaluation
        • Monitoring and results measurement
        • Integrated monitoring, evaluation and learning
      • Primary Data Intelligence (PDI)
      • Economic Growth and Impact
        • Corporate impact and ESG
        • Political and public policy advisory for corporates
        • Economic and regulatory impact assessments
        • Just transition
        • Digital livelihoods
      • Services
        • Genesis Global Business Services
    • Our purpose
    • Join our team
      • Join our team
      • Why I chose Genesis
      • Young professionals
      • Experienced hires
      • Sign up to be an independent consultant
      • Bursaries
      • Our internship programme
    • News and insights
      • News
      • Newsletters
      • Reports and other documents
    • Contact us
      • Business Development Unit
      • Corporate enquiries
      • Careers
      • Offices
    • Who we are
      • Who we are
      • Where we work
      • Who we work with
      • How we work
      • Our people
      • Our values
      • Genesis in the community
      • Our history
    • What we do
      • Behavioural solutions
      • Climate Finance and Economics
        • Climate finance
        • Just transition
        • Resilience and adaptation
      • Competition and Regulatory Economics
        • Competition economics
        • Regulatory economics
        • Communication and broadcasting
        • Damages and other litigation
        • Energy
        • Trade
      • Economic opportunity
        • Agriculture and agribusiness
        • MSME development
        • Gender and development
        • Green economy
        • Youth
      • Financial Services Strategy
        • Financial sector strategy
        • Market analysis and positioning
        • Financial risk management
        • Financial market policy
        • Financial inclusion
        • Applied behavioural economics
        • Payments
        • Digital financial services
        • Strategic due diligence
        • Partnerships
      • Frontier Technologies
        • Digital opportunities and their enablers
        • Digital public infrastructure
        • Digital policy and regulation
        • The Goat Framework
      • Health
        • Reproductive, maternal, child health and nutrition
        • Infectious diseases and pandemic preparedness
        • Digital health and data transformation
        • Health financing and systems optimisation
      • Human Development
        • Education
        • Social protection, child protection and jobs
        • Social sectors financing
        • Public finance management
      • Monitoring, evaluation and learning
        • Programme and impact evaluation
        • Monitoring and results measurement
        • Integrated monitoring, evaluation and learning
      • Primary Data Intelligence (PDI)
      • Economic Growth and Impact
        • Corporate impact and ESG
        • Political and public policy advisory for corporates
        • Economic and regulatory impact assessments
        • Just transition
        • Digital livelihoods
      • Services
        • Genesis Global Business Services
    • Our purpose
    • Join our team
      • Join our team
      • Why I chose Genesis
      • Young professionals
      • Experienced hires
      • Sign up to be an independent consultant
      • Bursaries
      • Our internship programme
    • News and insights
      • News
      • Newsletters
      • Reports and other documents
    • Contact us
      • Business Development Unit
      • Corporate enquiries
      • Careers
      • Offices
  • Youtube icon
  • Twitter icon
  • Instagram icon
  • Linked In Icon
  • Facebook icon
image

Nigeria study sheds light on emerging technologies

  • Focus Area:

    Financial Services Strategy

  • Area of Expertise:

    Digital financial services
    Financial sector strategy

  • Client:

    Microsoft ADC

  • Countries:

    Nigeria

  • Date:

    2022

  • Project name:

    Country economy study and industry taxonomy

The management team of Microsoft Africa Development Centre wanted to understand how best to respond to the problems faced by Africa by building innovative solutions on the Microsoft platform.

A three-step approach was followed :

The first step was to assess the structure of the Nigerian economy, primarily to understand the overall macroeconomic trends in economic growth, population, formal employment and economic sector analysis. This analysis formed the basis for a deep dive into select sectors of the economy.

The second step was to analyse the application of emerging technologies in those sectors, mainly by understanding the value chain of each. This was a sector overview and included looking at the regulatory and startup landscape, digitisation within those sectors and emerging technology-use cases.

The third step was to identify the key players and their service offerings in chosen sectors. This analysis also covered case studies of current utilisation of emerging technologies among key players.

IMPACT UNLOCKED.

Subscribe now to our monthly newsletter.

© 2026. All rights reserved.

  • Youtube Icon
  • Twitter icon
  • Instagram icon
  • LinkedIn icon
  • Facebook icon
  • Privacy Policy
  • Email Disclaimer
  • Whistle-Blowing Form

Head Office:
50 6th Road, Hyde Park, Johannesburg, 2196

Switchboard:
+27 (0)11 9947 000

Facsimile:
086 688 2247

We value your privacy

We use cookies to enhance your browsing experience and analyse our traffic. Analytics cookies are on by default; you can switch them off here at any time. By clicking "Accept All", you also consent to marketing cookies.

View Cookie Policy
Subscribe now to our monthly newsletter.

IMPACT UNLOCKED.

Sharp analysis.
Lasting solutions.

Subscribe now to our monthly newsletter.