
The strategic value of target setting
How do you ensure that targets are suitable and relevant? Unfortunately, target setting has developed a bad reputation as people often overemphasise the target rather than the required intervention. Our latest mailer expands on key considerations for developing targets that reflect project context and SMART (Specific, Measurable, Achievable, Relevant and Time-bound) criteria, which we’ve put into practice with partners like TechnoServe and Seedstars.