
Finding your safe harbour
If 2025 has taught us anything, it’s that the ground can shift utterly in a weekend. Genesis faced that brutal truth in January, losing a quarter of our business overnight because of the USAID cuts which ultimately led to the end of the agency itself. It’s not just the world of aid that has changed. We are living through a massive geopolitical and economic realignment, accelerated at an unimaginable rate by technologies like AI. In this turbulence, there is only one safe harbour for firms like ours: delivering tangible, genuine value.