WATCH | Inside the Genesis primary data intelligence unit

At Genesis, the primary data intelligence unit is the backbone of evidence that shapes real-life decisions

The team works with experts to ensure every piece of data collected is:

◼️ Grounded in disciplined methodology
◼️ Gathered using meticulous protocols and advanced digital tools
◼️ Held to the highest standards of integrity

Dr Sue Aitken leads the unit. As a  public health specialist who has built research centres from the ground up in rural South Africa, trained local teams, and advised clients across Southern and Eastern Africa, she knows one thing for certain: Good intentions don't build evidence. Discipline does.

In this video Sue explains how her team ensures the data is reliable and can inform real change.