Art is a product of the human condition, no machine can replace it
5 December 2024
Gerda Lombaard, Graphic Artist at Genesis Analytics, provides a superb insight into the challenges and opportunities facing modern designers to TechFinitive.
How do you balance the use of modern tools, from Figma to Midjourney, with more traditional methods to produce the best results in the least time?
The answer is far more nuanced than one sentence can encapsulate, so we won’t try. But here’s a guiding principle from Gerda: use the right tool for the right job. That means ChatGPT has its place, but only at the right time. And that sometimes, believe it or not, PowerPoint remains the best option!
We’ll leave you to read the rest of the article to see exactly what we – or Gerda – means.
A final word about Gerda and Genesis. Gerda describes herself as “a Graphic Designer and Graphic Artist with over 15 years of experience in the world of graphic design. My expertise spans various facets of design, including experiential design, advertising, training, lecturing as well as a wide array of print and digital applications.”