Social Media Adoption Helps SMBs To Power Africa’s Economic Growth

Tech in Africa South Africa-based Economics Consulting firm, Genesis Analytics has conducted a study in eight African countries i.e. Senegal, Cote d’Ivoire, the Democratic Republic of Congo (DRC), South Africa, Nigeria, Ghana, Mauritius, and Kenya —revealing that social media platforms help accelerate economic growth and opportunity across Africa.

As many countries across the continent have embarked on their digital transformation, the research showed that digital platforms are playing a key role in the continent’s development.