Emirates, one of the world’s largest airlines, sought to demonstrate to policy-makers, regulators and the public, that it creates high value for South Africa’s economy.
Emirates asked Genesis to quantify the value that the airline created in South Africa and then to model the impact of a number of expanded business scenarios.
Our analysis demonstrated that Emirates created significant value for the economy through its own operations as well as through partnerships with other airlines. Particularly its wide and well-priced global connectivity creates quantifiable additional arrivals in South Africa, with measurable benefits for tourism, business and trade.
We went further to calculate the impact that could not be replaced and that was additional. In other words, the impact that is unique to Emirates’ business model.Infographic