Further to work Genesis had done in developing ICASA's 2014 termination rate regulations, the firm was commissioned to play a central role in defending those regulations against a subsequent High Court challenge launched by Cell C.
The project team combined conceptual economic arguments with financial and economic modelling to effectively rebut Cell C's claims. These centred on the notion that the regulations were irrational because they did not, in Cell C's view, grant a sufficiently large degree of termination rate asymmetry to Cell C.
Notably, operator data from the period after the 2014 regulations came into effect did not support Cell C's case. Rather, they confirmed the core predictions Genesis had made concerning their impact on Cell C and the market in general when it was developing the regulations .
Cell C ultimately withdrew its review application.