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Bringing a R4-billion chicken project home to roost

A BEE consortium approached the PIC, the largest asset manager in Africa, to fund the purchase of a poultry company. The PIC, in line with its developmental investment strategy, wanted to ensure that the social value of the transaction was maximised and asked Genesis to produce an independent social-impact strategy for the transaction.

The shared-value strategy sought to grow emerging farmers upstream while creating business for township distributors and spaza shops downstream.

The R4-billion transaction was concluded on the basis of the independent advice provided and the social strategy was imposed by the PIC as a condition of funding.

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