Bringing a chicken project home to roost

Project name:
Social impact strategy for the PIC on large poultry transaction

Shared value

Public and Social
Agriculture and Agribusiness

Area of Expertise:
Shared value and inclusive business strategy

Large BEE consortium


South Africa

A BEE consortium had approached the PIC, the largest asset manager in Africa, to partly fund the purchase of a large poultry company.

The PIC, in line with its developmental investment strategy, wanted to ensure that the social value of the transaction was maximised. Genesis was asked to produce a social impact strategy for the transaction. 

The transaction was concluded on the basis of the independent advice provided by Genesis and the social strategy was imposed as a condition of funding. 

The approach will grow emerging farmers upstream while creating business for township distributors and spaza shops downstream.

Daybreak eyes poultry sales model in townships


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